About the seminar

Strategic value creation networks have become critically important in technology development and economic growth; co-creation relies the relationship infrastructure of people, organizations and policies. These complex intangible relationship assets can be observed through network analysis of small, medium and large enterprises. By identifying relationships through which information and financial resources flow, visual insights toward a shared vision can be created and strategic network orchestration can be implemented. Using social network analysis, these relationship patterns can reveal competitive forces, gatekeepers and collaboration opportunities - within and across sectors - in internal and external innovation ecosystems around the world, including China 2.0.

Dr. Russell's presentation is available here.

About the speaker

Martha G. Russell is a senior research scholar at the Human Sciences Technology Advanced Research Institute and associate director of Media X at Stanford University, a membership-based, interdisciplinary research catalyst focused on people, media, technology, and innovation.
 
Dr. Russell’s background spans a range of business development, innovation, and technology-transfer initiatives in information sciences, communications, and microelectronics at the University of Minnesota, the University of Texas at Austin, and Stanford University. She collaborates with Stanford’s Innovation Ecosystems Network and serves on the editorial boards of the Journal of Interactive Advertising, the Journal of Electronics, and Technology Forecasting and Social Change.

Takeshi Kondo, "Augmented Reality Application Outside of the Entertainment World"

Augmented Reality (AR), created in the 1960s, has recently attracted attention due to the progress of Information Technology. AR is supplementary text/visual data superimposed over the surrounding real world. For example, in a football game on television, the yard lines and logos displayed on the screen use AR technology. AR technology has been applied to the entertainment world, such as in computer games, in film, and in advertisement. However, there are few examples of the application outside of the entertainment field. In his research presentation, Kondo proposes some possible AR applications outside of the entertainment industries.

Makoto Murata, "Developing New Facilities Strategy and Added Value in "Smart Grid"

Smart Grid is a new concept of power supply and management, and it receives a great deal of public attention. Electricity is the fastest-growing component of total global energy demand. In this environment, there are increasing needs for minimizing costs and environmental impacts while maximizing electric system reliability. Smart grid is thought to be a key solution for them. The deployment of smart grid affects facilities strategy. Murata analyzes facilities strategy for smart grid deployment from the viewpoints of regulations and area characteristics.

 
Eiichi Yamamoto, "Management of Intellectual Assets such as Patents, in the United States and Japan"

In a knowledge economy where there is global competition, intellectual assets become a key factor in a company's performance. The United States government recognized the significance of intellectual assets as a company's value earlier than Japan and has promoted a pro-patent policy since the early 1980s. The policy has encouraged U.S. companies to take advantage of the profitability of patents, much more than Japanese companies have done. In this presentation, Yamamoto analyzes the differences in the management of intellectual assets, such as patents, between the United States and Japan, and tries to explain the reasons for those differences.

In this session of the Shorenstein APARC Corporate Affiliate Visiting Fellows Research Presentations, the following will be presented:

Wataru Ishii, "Promotion of Tourism in Japan:  Policies and Plans for Development and Involvement of Local Institutions"

Tourism is an industry that covers a lot of areas, such as hotels, transportation, food services and one of a few industries where growth can be expected in the future.  Because of the economic importance of tourism, the Japanese National Government established the Japan Tourism Agency in 2008 and has begun to try to make Japan "Tourism Nation" and local governments are following suit.  Ishii studies the significance of tourism in Japan and policies to attract foreign tourists that will compensate for stagnant domestic tourists.

Yuichi Moronaga, "The Essential Value - Connecting and Sharing Emotions - Storytelling in the Social Media Era"

Customers have high expectations when making purchases.  They expect products to provide value and, at the same time, satisfy their sense of emotions.  Storytelling is an important factor when it comes to these customer purchases.  Knowing the story behind the product or company can create strong attachments and this "essential value" is an important factor in the buying cycle.  These emotions may encourage our next behavior, whether it's repeat buying or long-term usage.  With the increased usage of social media, this type of cycle that is created is vital for a company's marketing plan as well as providing increased motivation of a company's employees.  In this presentation, Moronaga shares examples of storytelling, demonstrating how dynamically storytelling is changing people's purchasing behaviors and the opportunities presented.

Hirofumi Takinami, "Political Economy of the Financial Crises in Japan and the United States:  Why the Difference in Speed to Respond and Recover?"

Within the last two decades, the United States and Japan each experienced the same type of financial crisis, notably triggered by the collapse of major financial institutions.  Both were under the political economic conditions of one of the largest economies in the world as well as of an advanced democratic country.  However, it is symbolically different that Japan let the institutions go into chain-reaction bankruptcies without injecting public money in 1997, while the U.S. undertook a bailout of AIG just after the Lehman bankruptcy in 2008.  And now the U.S. economy is showing earlier recovery compared to what Japan experienced. -- What made this difference in speed to respond and recover?  To explain this puzzle, Takinami focuses on (a) existence of precedent & learning, (b) speed and process of economic downturn toward the crisis, (c) action by national leader & secretarial organization, and (d) status of global standard setter, together with assessing the alternative explanations.  Then, he argues some implications of these analyses.