In this session of the Shorenstein APARC Corporate Affiliate Visiting Fellows Research Presentations, the following will be presented:

Wataru Ishii, "Promotion of Tourism in Japan:  Policies and Plans for Development and Involvement of Local Institutions"

Tourism is an industry that covers a lot of areas, such as hotels, transportation, food services and one of a few industries where growth can be expected in the future.  Because of the economic importance of tourism, the Japanese National Government established the Japan Tourism Agency in 2008 and has begun to try to make Japan "Tourism Nation" and local governments are following suit.  Ishii studies the significance of tourism in Japan and policies to attract foreign tourists that will compensate for stagnant domestic tourists.

Yuichi Moronaga, "The Essential Value - Connecting and Sharing Emotions - Storytelling in the Social Media Era"

Customers have high expectations when making purchases.  They expect products to provide value and, at the same time, satisfy their sense of emotions.  Storytelling is an important factor when it comes to these customer purchases.  Knowing the story behind the product or company can create strong attachments and this "essential value" is an important factor in the buying cycle.  These emotions may encourage our next behavior, whether it's repeat buying or long-term usage.  With the increased usage of social media, this type of cycle that is created is vital for a company's marketing plan as well as providing increased motivation of a company's employees.  In this presentation, Moronaga shares examples of storytelling, demonstrating how dynamically storytelling is changing people's purchasing behaviors and the opportunities presented.

Hirofumi Takinami, "Political Economy of the Financial Crises in Japan and the United States:  Why the Difference in Speed to Respond and Recover?"

Within the last two decades, the United States and Japan each experienced the same type of financial crisis, notably triggered by the collapse of major financial institutions.  Both were under the political economic conditions of one of the largest economies in the world as well as of an advanced democratic country.  However, it is symbolically different that Japan let the institutions go into chain-reaction bankruptcies without injecting public money in 1997, while the U.S. undertook a bailout of AIG just after the Lehman bankruptcy in 2008.  And now the U.S. economy is showing earlier recovery compared to what Japan experienced. -- What made this difference in speed to respond and recover?  To explain this puzzle, Takinami focuses on (a) existence of precedent & learning, (b) speed and process of economic downturn toward the crisis, (c) action by national leader & secretarial organization, and (d) status of global standard setter, together with assessing the alternative explanations.  Then, he argues some implications of these analyses.

Lyushun Shen earned his doctorate in International Relations from the University of Pennsylvania. He started his career at the School of Law, University of Maryland before deciding to become a professional diplomat.  He has enjoyed a distinguished career serving Taiwan in its overseas missions in America and Europe, including in Washington D.C., Kansas City, Geneva and Brussels.  Prior to his current appointment he was Taiwan’s representative to the European Union. His publications include:  “The Republic of China’s Perspective on the US Omnibus Trade and Competitiveness Act of 1988” (The Chinese Yearbook of International Law and Affairs, 1989), The Issue of US Arms Sales and Peking’s Policy toward Taiwan (Taipei, 1986), “Is Peking’s Claim over Taiwan Internationally Recognized?” Monograph Series of the Asia and World Forum (Taipei, 1984), “The Washington-Peking Controversy over US Arms Sales to Taiwan: Diplomacy of Ambiguity and Escalation” (The Chinese Yearbook of International Law and Affairs, 1982), and “The Taiwan Issue in Peking’s Foreign Policy during the 1970’s, A Systematic Review” (The Chinese Yearbook of International Law and Affairs, 1981).

In this special event, Vice Foreign Minister Shen will reflect on the century-long relationship between the Republic of China and the United States, and address the future prospects and challenges of this relationship. 

In February 2011, Thai and Cambodian troops again clashed on their common border over the status of the ancient Temple of Preah Vihear. Both sides suffered casualties, including deaths.  Since it began in 2008, the dispute has envenomed Thai-Cambodian relations. In Thailand a key factor behind the conflict has been the nationalist claim by the People’s Alliance for Democracy (PAD) that the temple belongs to Thailand. PAD’s campaign over the issue must be seen in the context of its successful mobilization of mass opposition to the government in power at that time. Prof. Puangthong R. Pawakapan will explain how the dispute arose, how it was aggravated by political rivalry inside Thailand, and what its future outcome and implications could be.

Puangthong R. Pawakapan is an assistant professor in the Department of International Relations at Chulalongkorn University in Thailand. Topics of her publications include Thai foreign policy and the Cambodia genocide. Her 1995 University of Wollongong PhD dissertation covered Thai-Cambodian relations in the 19th century. She has been a visiting scholar at Yale University, and has worked as a journalist and been active in non-governmental organizations in Thailand.

Social media—such as Facebook, Twitter, YouTube and LinkedIn—are increasingly being used for business purposes. The conference will discuss how social media promotes the globalization of ideas in the workplace, with a focus on the promotion of professional development and business development.

Two research papers, based on primary data, will form the core of the conference.

The first, a study done by NOVA, a federally funded agency to promote the employment of a skilled workforce in Silicon Valley, will look at how social media is used by Silicon Valley engineers for professional development and recruitment.

The second, a study done by Stanford University's Rafiq Dossani, examines corporate social media policy and practices for promoting innovation, project management, hiring, marketing and other business functions.

Please click here to read the Stanford Daily coverage of the conference.

Agenda

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