Environment

FSI scholars approach their research on the environment from regulatory, economic and societal angles. The Center on Food Security and the Environment weighs the connection between climate change and agriculture; the impact of biofuel expansion on land and food supply; how to increase crop yields without expanding agricultural lands; and the trends in aquaculture. FSE’s research spans the globe – from the potential of smallholder irrigation to reduce hunger and improve development in sub-Saharan Africa to the devastation of drought on Iowa farms. David Lobell, a senior fellow at FSI and a recipient of a MacArthur “genius” grant, has looked at the impacts of increasing wheat and corn crops in Africa, South Asia, Mexico and the United States; and has studied the effects of extreme heat on the world’s staple crops.

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Climate change policy is intended in part to prevent or reduce climate change-induced disasters, events that may occur far in the future. Evaluating the validity of climate change policy thus requires a process to discount the future benefits and costs into present value. Some argue that the capital rate of return observed in the market should be used, while others advocate the use of a much lower rate to maintain intergenerational neutrality. In his talk, Professor Seong Wook Heo will discuss this debate and several related issues.

Seong Wook Heo is an associate professor in the School of Law at Seoul National University (SNU), where he teaches administrative and environmental law, and courses on law and economics. He received a PhD in law from Seoul National University. Before joining the faculty of SNU, he served as a judge of the Seoul Central District Court.

Philippines Conference Room

Shorenstein APARC
Stanford University
Encina Hall, Room E335
Stanford, CA 94305-6055

(650) 725-0938
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Dr. Heo is a visiting scholar at the Korean Studies Program for 2010-2011. He is an associate professor at Seoul National University Law School in Korea. He holds a Ph. D. in law from Seoul National University. Before joining the faculty of SNU, he served as a judge of Seoul Central District Court in Korea.

2010-2011 Visiting Scholar
Seong Wook Heo 2010-2011 Visiting Scholar, Korean Studies Program Speaker APARC
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Takeshi Kondo, "Augmented Reality Application Outside of the Entertainment World"

Augmented Reality (AR), created in the 1960s, has recently attracted attention due to the progress of Information Technology. AR is supplementary text/visual data superimposed over the surrounding real world. For example, in a football game on television, the yard lines and logos displayed on the screen use AR technology. AR technology has been applied to the entertainment world, such as in computer games, in film, and in advertisement. However, there are few examples of the application outside of the entertainment field. In his research presentation, Kondo proposes some possible AR applications outside of the entertainment industries.


Makoto Murata, "Developing New Facilities Strategy and Added Value in "Smart Grid"

Smart Grid is a new concept of power supply and management, and it receives a great deal of public attention. Electricity is the fastest-growing component of total global energy demand. In this environment, there are increasing needs for minimizing costs and environmental impacts while maximizing electric system reliability. Smart grid is thought to be a key solution for them. The deployment of smart grid affects facilities strategy. Murata analyzes facilities strategy for smart grid deployment from the viewpoints of regulations and area characteristics.

 
Eiichi Yamamoto, "Management of Intellectual Assets such as Patents, in the United States and Japan"

In a knowledge economy where there is global competition, intellectual assets become a key factor in a company's performance. The United States government recognized the significance of intellectual assets as a company's value earlier than Japan and has promoted a pro-patent policy since the early 1980s. The policy has encouraged U.S. companies to take advantage of the profitability of patents, much more than Japanese companies have done. In this presentation, Yamamoto analyzes the differences in the management of intellectual assets, such as patents, between the United States and Japan, and tries to explain the reasons for those differences.

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Takeshi Kondo is a Corporate Affiliate Visiting Fellow at Shorenstein APARC for 2010–2011. He started his career in 1994 as a systems engineer for Mitsubishi Electric Corporation, Tokyo, Japan. Kondo designed several IT/vision/telecommunication systems for road operation and
management agencies of Japan, and took part in a Japanese government and private sector study of electronic toll collection systems. Additionally, he designed a business-to-business web system for his company. He is currently a manager for the Strategic IT Business Planning Department of Mitsubishi Electric and he is in charge of research on new IT businesses. Kondo graduated from Waseda University with a BS and an MS in industrial and management systems engineering.

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Takeshi Kondo Speaker Mitsubishi Electric
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Makoto Murata is a corporate affiliate visiting fellow at Shorenstein APARC for 2010-2011.  Prior to joining Shorenstein APARC, he has worked at Kansai Electric Power Company, Inc. since 2005. He has been responsible for management, technological development and technological investigation for power distribution. He has been engaged in electrical engineering field for upgrading electrical grid (Smart Grid). He obtained his BS and MS in Electrical Engineering from Kobe University.
 

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Makoto Murata Speaker Kansai Electric Company
Seminars
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Please join us on April 25 and 26 for two evenings devoted to an examination of and conversation about the March 11, 2011 Tohoku earthquake in northern Honshu, Japan, and the subsequent tsunami and nuclear accident. In talks and panel discussions, experts from the School of Earth Sciences and the Freeman Spogli Institute for International Studies will focus on what happened, the impacts of the events, and what the future holds for Japan and other earthquake- and tsunami-zone regions of the world.


APRIL 25 PARTICIPANTS

Moderator:

Pamela A. Matson is the Chester Naramore Dean of the Stanford University School of Earth Sciences, Richard and Rhoda Goldman Professor of Environmental Studies at Stanford, and senior fellow at the Woods Institute for the Environment.

Panelists:

Gregory Beroza is the Wayne Loel Professor in the Stanford University School of Earth Sciences and chair of the Department of Geophysics. He works to develop and apply techniques for analyzing seismograms—recordings of seismic waves—in order to understand how earthquakes work and the hazard they pose to engineered structures.

Gregory G. Deierlein is the John A. Blume Professor in the Department of Civil and Environmental Engineering and director of the Blume Earthquake Engineering Center at Stanford. His research focuses on improving limit states design of constructed facilities through the development and application of nonlinear structural analysis methods and performance-based design criteria.

Katherine Marvel is the Center for International Security and Cooperation (CISAC) Perry Fellow at the Freeman Spogli Institute for International Studies (FSI) at Stanford. Her research interests include energy security and nuclear nonproliferation, renewable energy technologies, energy security, nuclear power and nonproliferation, sustainable development, and public understanding of science.

For more information, please visit the symposium website.

William R. Hewlett Teaching Center
Auditorium 200
370 Serra Mall
Stanford Campus

Pamela A. Matson Dean of the School of Earth Sciences, Goldman Professor of Geological and Environmental Sciences and FSI Senior Fellow Moderator Stanford University
Gregory Beroza Chair Panelist Department of Geophysics, Stanford University
Gregory G. Deierlein Director Panelist Blume Earthquake Engineering Center, Stanford University
Katherine D. Marvel Perry Fellow Panelist Center of International Security and Cooperation, Stanford University
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Japan's massive earthquake and tsunami three weeks ago and the challenging recovery process continue to make news headlines around the world. It is difficult to separate fact and reasonable speculation about the future from the terror-filled coverage about radiation leaking from the Fukushima nuclear complex. In an effort to make sense of recent events, the Walter H. Shorenstein Asia-Pacific Research Center (Shorenstein APARC) convened a panel of experts for a discussion about the possible future implications arising from this complex and emotionally charged situation for Japan's energy policy, economy, and politics.

Addressing an audience of one hundred students, faculty, and members of the general public on March 30, Shorenstein APARC associate director for research Daniel C. Sneider expressed the center's deep sympathy for those affected by the natural disasters and its profound admiration for the way in which the people of Japan are dealing with the aftermath. Members of the panel echoed these sentiments throughout the event.

Michio Harada, Deputy Counsel General at the Consulate General of Japan in San Francisco, cited official government figures indicating that, as of March 28, twenty-eight thousand people were dead or missing and one-hundred-and-eighty thousand people were still in evacuation shelters. Faced with such staggering figures, Japan remains in a rescue and recovery phase, he said, but is receiving a tremendous amount of global support. More than one hundred and thirty countries have provided financial assistance, and eighteen countries and regions have sent rescue teams. Collective public spirit is currently very strong, Deputy Counsel Harada emphasized. Japan's challenge moving forward, he suggested, will be to adopt pragmatic measures to fund reconstruction projects in the areas destroyed or damaged by the natural disasters.

Understanding the situation at the Fukushima nuclear power facility and the information circulating about the potential health risks of radiation exposure is complicated, stressed Siegfried S. Hecker, co-director of the Center for International Security and Cooperation. He described the intricate design and structure of the reactors and outlined the sequence of events up to the present, explaining the immediate, crucial challenge of continuing to cool the reactors and deal with the leakage of radiation from them. While there are definite and potentially very serious health threats from radiation exposure and contamination, Hecker said, fear and stress about the situation could also negatively affect mental and physical wellbeing. It is too soon to know the long-term implications for energy policy in Japan and other countries, he suggested, emphasizing the significance of learning from this experience in order to improve any future use of nuclear power.

Robert Eberhart, a researcher with the Stanford Program on Regions of Innovation and Entrepreneurship, proposed that the global supply chain is flexible enough to absorb any manufacturing disruptions in Japan. He noted that in the past twenty years most of Japan's heavy manufacturing has moved overseas, and that the components made there are a comparatively less significant part of the supply chain. In terms of the overall impact on Japan's economy, Eberhart suggested that the net effect on the GDP would be neutral over the next two years, explaining that the imminent loss of business and investment in some areas would be offset by the growth of firms involved in the reconstruction process.

Phillip Lipscy, a center fellow at the Freeman Spogli Institute for International Studies and an assistant professor with the Department of Political Science, stated that events and immediate needs during the early stages of reconstruction may have long-term affects on policymaking and the government structure in Japan. For example, the continued use of nuclear energy—a relatively clean and efficient source of power accounting for 30 percent of Japan's total energy consumption—will face public opposition due to rising concerns about safety and pressing energy needs. In addition, while Prime Minister Naoto Kan's prompt response after the natural disasters helped boost popular sentiment for him and the Democratic Party of Japan (DPJ), how they fare in the long term—especially with regard to the DPJ's relationship with the opposition Liberal Democratic Party and reconstruction-related modifications to its key economic policies—remains to be seen, Lipscy said.

Sneider closed the event with a comparison between the events in Japan and the April 2010 Gulf of Mexico oil spill, pointing to criticism that the Obama and Kan administrations have received for not regulating large corporations closely enough. A prompt resolution to the dangerous—and contentious—situation at the Fukushima nuclear complex is the most immediate concern, and one that will help foretell the long-term political implications for Japan's government, he concluded.

Although there is still a long road ahead in Japan—especially until the accident at Fukushima's nuclear reactor is contained and the actual after-effects of radiation are better understood—the underlying message during the panel discussion was that Japan will indeed recover and that the terrible events of the past weeks have brought people—and even the competing political parties—closer together.

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U.S. airmen and sailors work together with Japanese residents to pull a vehicle out of the tree line at the Misawa City fishing port, March 19, 2011.
U.S. Air Force photo by Staff Sgt. Marie Brown
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From how failure drives innovation to the role of government in supporting entrepreneurship, two expert professors at Stanford led a training session for executives from Chinese state-owned enterprises (SOE) as part of the 2011 Cisco China 21st Century Enterprise Leader Program (ELP) hosted by Stanford Program on Regions of Innovation and Entrepreneurship (SPRIE) on March 22, 2011.

Professor William F. Miller, Co-Director of SPRIE, kicked off the session with a stimulating presentation on Silicon Valley's habitat for innovation. He pointed out that turning technology into business was the essence of Silicon Valley, and a favorable business, social and political environment in the region had facilitated the process. Despite the emergence of other venture capital locations, Silicon Valley scooped up almost 40% of venture deals and dollars across the U.S. in the last quarter of 2010, according to the MoneyTree Report.

The "restless pioneer spirit" of Stanford had always played a crucial role in the effective interaction between research institutes and industry, Miller argued.

Following Miller's discussion of features of Silicon Valley's entrepreneurial habitat, William Barnett, Thomas M. Siebel Professor of Business Leadership, Strategy, and Organizations at the Stanford Graduate School of Business, shared his thoughts on how to discover successful business models.

"Having great technologies is not enough," said Barnett. "Entrepreneurs are like scientists. Successful business models are learned from failures." Barnett encouraged the leaders present to create a working environment within which failure would be tolerated. He further urged them to accelerate the learning process by asking what might go wrong.

The purpose of the SPRIE session, which is part of a 12-day US-based program organized by Cisco Systems and China's State-owned Assets Supervision and Administration Commission (SASAC), is to help the SOE executives understand how to foster innovation and to drive operational excellence. The delegation is composed of SASAC officials, Peking University professors and leaders from 17 SOEs in China, including Southern Power Grid, Three Gorges Corporation, China Telecom, China Unicom, China Mobile, China FAW Group, Harbin Electric Corp., Anshan Iron and Steel Group, Baosteel Group, China Ocean Shipping Company, China Eastern Airlines, China Oil and Foodstuffs Corporation, State Development and Investment Corporation, China Merchants, China Railway Group and China Railway Construction.

 

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Professor William Barnett at 2011 Cisco China 21C Enterprise Leader Program training session hosted by SPRIE on March 22, 2011.
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"The bigger vision of the AP Scholars Program is that the connections live on after the two years, and that they are fruitful because of the friendships and better understanding established during the discussions." 

-Thomas Fingar
Oksenberg/Rohlen Distinguished Fellow at FSI

Former President Gerhard Casper launched the Asia-Pacific Scholars Program (AP Scholars Program) in 1997 to strengthen and expand Stanford University's ties with Asia. The program was loosely modeled on Oxford University's Rhodes Scholarship. Led by renowned China scholar Michel Oksenberg of the Asia/Pacific Research Center (the predecessor organization of the Walter H. Shorenstein Asia-Pacific Research Center), the first program brought together a highly diverse class of nineteen graduate students from the United Kingdom, the United States, and numerous countries in Asia. The AP Scholars Program thrived under Oksenberg's direction, but fell dormant for nearly a decade following his death in 2001.

Thomas FingarThomas Fingar, the Oksenberg/Rohlen Distinguished Fellow at the Freeman Spogli Institute for International Studies and a former chairman of the National Intelligence Council, re-launched the AP Scholars Program in September 2010. "I am delighted to have been asked to revive it," states Fingar. In keeping with its original design, the two-year program is open to Stanford doctoral students from Asia-Pacific countries and to those studying issues related to the region. The twelve current participants come from China, Japan, Korea, Thailand, and the United States, and are studying disciplines ranging from art history to engineering. In the future, incoming students will be invited to participate in the program, creating a dynamic cohort of new and continuing students.

The AP Scholars Program serves as a forum for discussing significant and often-sensitive issues relating to the Asia-Pacific region, and for building a strong academic and professional network linking Asia and Stanford. In its current format, it is designed to broaden students' understanding of how U.S. government officials think about and make policy decisions on Asia, and to provide insight into how American scholars study Asia in relation to global issues. Additionally, it offers the significant opportunity for students from different countries and academic disciplines to dialogue not only with one another, but also with leading academics and former senior-level U.S. government officials at Stanford. 

"This is really an incredible enrichment opportunity," emphasizes Fingar. Students meet once a month during the academic year for a two-hour dinner seminar featuring a presentation and a question-and-answer session with a guest speaker. These informal sessions offer a rare and a highly insightful window into the experience of individuals who have been involved in recent decades with key policy decisions about Asia and with major research shaping understanding of Asia in the United States. After each presentation, the speaker and students engage in candid dialogue.

During the 2010-2011 academic year, students will hear from academic experts on climate change, nuclear proliferation, and food and energy security, and from former senior U.S. government officials who served in the Department of Defense, the Department of State, the National Intelligence Council, and Congress. Fingar leads a wrap-up discussion after each presentation, during which the students provide their own perspectives on the issues presented. In this environment, difficult topics are discussed in an open, and thoughtful manner. There are no readings or other outside preparation required to participate in the AP Scholars Program.

Waraporn Tongprasit, a student with the Department of Management Science and Engineering who is originally from Thailand, appreciates the different issues discussed during the presentation sessions, and the opportunity for networking that the program offers. "Through the AP Scholars Program, I am learning about political, social, and economic issues in my home country and region, and about the perspective of U.S. scholars and the U.S. government on these issues," she says. "I also have an opportunity to establish connections with other students from the Asia-Pacific region who are experts in many different areas."

Yezhou Shi, a Materials Science and Engineering student from China, values the unique chance to speak so candidly with prominent scholars and former government officials, and to hear about their experience with major global issues and events. "These are stories that I could probably never know without attending the AP Scholar Program seminars—these are really inside stories," he says. Shi also enjoys the opportunity to speak with students from different countries on issues that he would not normally feel comfortable discussing. "In daily conversation, I would not bring up some of these issues unless it was with a really close friend," he stresses. "[In the program,] of course, I pay attention to what I say, but I think that everyone understands that we are there to discuss important issues."

Fingar is optimistic as he looks to the future of the program, and its continuing impact after the current class of students completes it in 2012. "The bigger vision of the AP Scholars Program is that the connections live on after the two years," he says, "and that they are fruitful because of the friendships and better understanding established during the discussions."

Pacific Vision: The inaugural AP Scholars class
 

The film Pacific Vision was released in 1998 to commemorate the AP Scholars Program's inaugural year. A clip from the film, featuring interviews with Casper and Oksenberg, is available here courtesy the Stanford University Archives. 
 

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President Barack Obama, First Lady Michelle Obama, and President Hu Jintao of China greet the U.S. delegation, including Secretary of State Hillary Rodham Clinton, on the South Lawn of the White House, Jan. 19, 2011.
Official White House photo by Pete Souza
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This two-day international forum at Stanford University brought together experts from academia, government, and industry to analyze leading cases of current institutional models for innovation in smart and green industries. Cases included multi-company collaborations, public-private partnerships, and government-funded consortia. To enable more focus and comparative analysis, sectors selected for focus included the built environment and intelligent transportation.

FORUM Speakers & DISCUSSANTS (listed in alphabetical order)

  • Rohit T. Aggarwala, Special Advisor to the Chair, C40 Cities Climate Leadership Group
  • Alan Beebe, Managing Director, China Greentech Initiative
  • Sven Beiker, Executive Director, Center for Automotive Research at Stanford (CARS)
  • Ann Bordetsky, North America Market Development, Better Place
  • Dennis Bracy, cEO, US-China Clean Energy Forum
  • Curtis R. Carlson, President and CEO, SRI International
  • Jaching Chou, Senior Transportation Analyst, Institute of Transportation
  • Stephen J. Eglash, Executive Director, Energy and Environment Affiliates Program, Stanford University
  • Henry Etzkowitz, President of Triple Helix Association; Senior Researcher, Human Sciences and Technology Advanced Research Institute (H-STAR), Stanford University; Visiting Professor at University of Edinburgh Business School
  • Gordon Feller, Director of Urban Innovation, Cisco Systems
  • TJ Glauthier, President, TJG Energy Associates, LLC
  • Russell Hancock, President & Chief Executive Officer, Joint Venture: Silicon Valley Network
  • Ted Howes, Business for Social Responsibility
  • Asim Hussain, Director of Product Marketing, Bloom Energy
  • Paul Chao-Chia Huang, Deputy General Director, Service Systems Technology Center, Industrial Technology Research Institute, Taiwan
  • Kristina M. Johnson, Former Under Secretary of Energy, U.S. Department of Energy
  • Jeffrey Heller, President, Heller Manus Architects
  • Allan King, Senior Manager, Institute for Information Industry, Taiwan
  • Michael Marlaire, Director, NASA Research Park
  • David Nieh, General Manager, Shui On Land Limited
  • Jon Sandelin, Senior Associate Emeritus, Office of Technology and Licensing, Stanford University
  • Gerald Sanders, CEO & Chairman, SkyTran
  • Tim Schweikert, President & CEO, China Region for GE Technology Infrastructure, GE
  • Jonathan Thorpe, Senior Vice President, Gale International
  • Kung Wang, Professor, China University of Technology
  • Sean Wang, President, ITRI International Inc.
  • Jonathan Woetzel, Director, McKinsey & Co; Co-Chair, Urban China Initiative

Questions for presentations and discussion included:

  • What roles are public-private partnerships and other forms of collaboration playing to advance innovations in smart green industries, such as in the built environment or intelligent transportation?
  • What innovations - not only in technologies and products but also in processes, models and platforms - are leading the way?
  • What results are emerging from living labs, leading cities, or other outstanding examples of public-private partnerships around the world?
  • How do results stack up against economic, energy and social metrics, e.g. economic productivity, quality of life, energy impact, financial payback, user response, etc.?
  • What are implications for business strategies?
  • What government policies are effectively nurturing advancement in these areas?

Outcomes will include policy recommendations as well as highlights to be included in a book published by SPRIE at Stanford.

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Go out there and change the world.
- Tim Draper, Draper Fisher Jurvetson

"Whatever the world looks like now, it will change," said Tim Draper, founder and managing director of Draper Fisher Jurvetson (DFJ), during the keynote session at the March 1 Entrepreneurship in the Global Marketplace seminar, organized by the Stanford Program on Regions of Innovation and Entrepreneurship (SPRIE) with sponsorship from Alibaba.com, the first in a series of seminars by the Schwarzenegger Emerging Entrepreneur Initiative. Concluding his remarks, Draper urged the overflow audience: "Go out there and change the world."

Draper and the nine other participants shared different perspectives on entrepreneurship, but a key message underlying all of the presentations was that the world is a dynamic, rapidly changing place where entrepreneurs can succeed by anticipating and responding to global trends. In doing so, many suggested, it is also possible to change the world—for the better. The participants all concurred that China is one of the key places in the world—now and in the future—to do business, representing a challenging but a vast frontier of opportunity.

Global demographic trends are a major factor that venture capitalists consider when making investments. Addressing the worldwide aging phenomenon, which is particularly acute in Asia-Pacific countries such as Japan and China, Draper explained how DFJ has invested in a company that manufactures videogame-like devices designed to improve cognition, noting the growing market for such devices that help keep cognitive health apace with a longer life span. Hans Tung, a partner with the Shanghai-based venture capital firm Qiming Ventures, described how his firm is tracking the large segment of China's population living in small cities away from commercial hubs. These members of the populace, who prefer to shop online where they can find a wider selection of goods than in their local shopping malls, are quickly becoming a driving force in China's e-commerce market.

It is China's e-commerce and other Internet firms—fueled by the explosion of Internet users—that carry increasingly significant weight in China's domestic and the global economy. 
Duncan Clark, a visiting scholar at SPRIE, presented related findings from SPRIE's China 2.0: The Rise of a Digital Superpower research initiative, which is led by Marguerite Gong Hancock, associate director of SPRIE. China 2.0, explores the conditions generating such rapid growth of the Internet, and investigates questions surrounding the possible global implications of it. Clark noted that as China's three largest Internet firms—search engine Baidu, instant-messaging service Tencent, and e-commerce portal Taobao—expand, domestic competition will not only intensify, but move further into the global economic arena. The "big three" firms are already ranked among the top 20 Internet sites in the world based on site traffic. According to Clark, the key question in the future for U.S. companies will be how to partner with Chinese companies in order to insure their own growth.

Riding the global wave of innovation and entrepreneurship, Jonathan Ross Shriftman, co-founder of Solé Bicycle Company, and Ryder Fyrwald, vice president of global operations at the Kairos Society, have discovered opportunities to effect positive change despite a global climate of intense economic competition. Shriftman, a recent University of Southern California (USC) graduate, described the lessons that he has learned through his company's quest to manufacture low-cost, quality fixed-gear bicycles that provide a stylish, alternate form of transportation. Despite funding and language challenges, Shriftman and his partner succeeded in connecting with a manufacturer in China through Alibaba.com, and have sold nearly 800 bicycles to date. Fyrwald, who is still an undergraduate at USC's Marshall School of Business, explained the philosophy behind the Kairos Society, an international network of student entrepreneurs who seek to solve world issues through entrepreneurship and innovation. He cited the example of WaterWalla, a company that has developed, among other technologies, a low-cost water purification device for use by urban slum dwellers.

From the perspective of seasoned venture capitalists Draper and Tung and emerging entrepreneurs Shriftman and Fyrwald, the message at Entrepreneurship in the Global Marketplace was clear: the way to succeed in a rapidly changing world is to react promptly—and creatively—to global trends. And, as Shriftman suggested, it is possible to "do well by doing good," and change the world in a positive way.

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Ryder Fyrwald (left), vice president of global operations at the Kairos Society, and Jonathan Ross Shriftman, co-founder of Sole Bicycle Company.
Courtesy Alibaba.com
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