In 1998, in the twilight of the 20th century, the resignation of Indonesia's autocratic president Suharto ushered in a new political era. Corresponding changes occurred in Indonesia's economic, social, and cultural landscape. That transformation challenged and transformed the thinking of many Indonesians. One of them was Dr. Dino Patti Djalal, who recently became his country's ambassador to the United States. "I entered the twenty-first century with a new mindset," said Djalal to an overflow audience at the Walter H. Shorenstein Asia-Pacific Research Center (Shorenstein APARC) on November 18, 2010.

As the son of a renowned Indonesian diplomat, Djalal spent much of his youth and early adulthood abroad. He attended high school in the United States and college in Canada, and went on to earn his doctorate from the London School of Economics and Political Science. Djalal's diverse professional talents and experience encompass writing, politics, and film production. Passionate about inspiring and empowering young Indonesians, Djalal founded Modernisator, a youth leadership movement in Indonesia. Before becoming ambassador to the United States in September 2010, he served on the staff of Indonesian President Susilo Bambang Yudhoyono as a spokesperson and special adviser on foreign affairs.

Djalal's speech at Shorenstein APARC featured his top eight personal beliefs about the 21st century. His remarks were a mixture of optimism and wonder tempered by caution. This new century in Djalal's eyes promises great progress and opportunity, in contrast to the 20th century, which he called "probably the bloodiest century ever in human history." Looking forward, he spoke of an "explosion of creativity," the growth of emerging and developing economies, and major advances in technology. The power to eradicate poverty and to achieve world harmony is within our grasp, he argued, provided countries are willing to be open to new ideas and to embrace progress and change.

The last century, Djalal noted, saw the fall and fragmentation of empires and the birth of many new states. Looking ahead, he did not foresee great changes in the world's geopolitical map. He hoped that world leaders would not promote a further proliferation of new countries, which would increase rivalry and instability. Instead the goal should be unification, as in the case of the Korean Peninsula. He spoke optimistically of the trend whereby existing countries such as Indonesia manage to "proliferise," or acquire new and greater global relevance, and advocated a "geopolitics of cooperation" among larger and smaller countries, as in the Group of 20.

Djalal stressed the need for rapid innovation and ongoing social, economic, and educational change. A nation that wants to succeed in the 21st century must be open and adaptable. Analysts once thought that major changes could only unfold over several generations, but now, Djalal argued, dramatic change can occur in the span of a single generation. In addition to developing open and progressive political thinking, said Djalal, good governance is essential if the world is to enjoy stability and prosperity in this century. Having a democratic government does not automatically ensure good governance, he argued. Political leaders must strive to build strong, accountable institutions that emphasize positive outcomes in key sectors such as health, education, and entrepreneurship.

Addressing the younger generation, Djalal said, "skill is your best currency" in the present century. Individuals, empowered by education and technology, are now free to make their way in the world based on their own talents. He recalled that in an earlier era in Indonesia, as in many other parts of the world, access to information was limited by social status, wealth, and gender. More than any other factor, according to Djalal, technology is the "most important driver of change." It is the small, innovative technologies such as cell phones and online banking that will most change the world, provided we learn "how to adopt it without destroying the human soul."

Globalization is here to stay, Djalal argued, so it is crucial to "embrace it intelligently." Indonesia is a large country. But rather than rely on superior physical size, Indonesia and other large countries must climb the global ranks on less tangible dimensions such as education, including the skill sets needed to develop their economies. While being open to engaging with the rest of the world, he added, countries must also cultivate a strong sense of national identity.

Djalal closed on a high and provocative note, suggesting that the free, innovative, and global nature of the current century provides the means for young people today to become "potentially the best generation of all previous generations." How then should we proceed, as individuals and as countries, to realize that bright future? Djalal left that question hanging in the air for his audience to consider and to answer.

 

Understanding the emotional connection that people have to products inspires the innovative research and work of current Corporate Affiliates Program Fellow Yuichi Moronaga.

Moronaga engaged in policy-related work for Japan's Ministry of Economy, Trade, and Industry (METI) for nearly a decade, and he most recently served as a deputy manager for the Prime Minister's Cabinet Secretariat. As a student, Moronaga, who holds a bachelor's degree in mechanical engineering and a master's degree in biomedical engineering from Keio University in Yokohama, studied universal design--the design of making products, such as drinking fountains, and spaces, such as public parks, accessible to all. Moronaga took universal design one-step further by considering the emotional aspect of design, factoring positive feeling into accessibility.

In his work for METI, Moronaga applied his creativity and knowledge of universal design to numerous projects, including a child-focused policy agenda. Moronaga and his colleagues considered the psychology and physique of children when developing the agenda, noting the curiosity of children for exploring places considered dangerous by adults--those that are high, dark, and enclosed--and the broad range of variations in children's physiques. Mean data is not appropriate for child-focused design, says Moronaga, and so he and his team measured approximately 50 different body parts in order to provide a broad data set for designers to work from. After five years, child-focused design is catching on in Japan. A Kids Design award is now in place and the Kids Design Association, a non-profit organization, monitors products, businesses, and public spaces for child safety. Nearly 80 businesses in Japan are now dedicated to child-focused design. At the recent APEC Forum held in Japan, METI sponsored a booth displaying child-friendly products. Moronaga hopes that the trend will spread to other countries.

At the Walter H. Shorenstein Asia-Pacific Research Center (Shorenstein APARC), Moronaga is now engaging in research about essential value, which he describes as the "background story" behind companies and their products. Marketing based on essential value focuses on such things as a tradition of excellence, quality materials, and careful craftsmanship behind a company or product, which causes consumers to feel good about their purchase. The online shoe retailer Zappos, which emphasizes its customer service, is an example of a company that markets essential value. Moronaga is currently studying how social media enhances essential value, such as the way that positive consumer recommendations raise the value of a product. Already widespread in the United States-especially California, Moronaga says consumer reviews are catching on more in Japan.

Moronaga values the opportunity to speak with people at Stanford University and in local companies about his research and work experience, and about topics ranging from the environment to politics. Amidst the prevalence of hybrid cars and exciting green technology research in California, he was surprised to find that energy-saving technologies, such as solar panels, are not as widespread as in Japan. On the other hand, he appreciates discussions and hearing American perspectives on political topics, such as security issues, that he feels are less commonly discussed in Japan.

Moronaga views the connections with people that he and his family are making while at Shorenstein APARC this year as long term and he hopes that his son, who is four years old, will have a happy adjustment to living in the United States and remember the experience for the rest of his life.

 

In September 2009, President Barack Obama's administration announced a new U.S. policy direction for relations with Burma/Myanmar. Over the past year, this new course has moved the United States away from previous efforts to isolate Burma's ruling generals, balancing economic sanctions with "pragmatic engagement." Against this backdrop, the Asia Society established a task force on U.S. Policy toward Burma/Myanmar to provide concrete recommendations for how the United States could best approach this new path of engagement. The task force released its policy recommendation report in March 2010. With elections set to be held in Burma on November 7 for the first time in 20 years, the Asia Society has released a task force report update, which provides an overview of key developments that have unfolded during recent months. Donald K. Emmerson, director of SEAF, is a member of the task force.