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San Francisco -- Offshoring is just one of many global forces impacting job creation and destruction in the Bay Area and cannot be viewed in isolation from the key trends enabling it, such as globalization, technology-driven improvements in productivity and business disintermediation. Efforts to prevent offshoring will not be successful and are likely to come at considerable economic cost, according to a new study released today.

Sponsored by Joint Venture: Silicon Valley Network, the Bay Area Economic Forum and the Stanford Project on Regions of Innovation and Entrepreneurship (SPRIE), with research and project support from global management consulting firm A.T. Kearney, the study analyzed global trends, regional capabilities and the Bay Area job market.

Findings from the study, the first regionally focused on the Bay Area, were based on 120 interviews, analysis of 9,000 job listings and other primary and secondary research.

The Bay Area already has more experience with globalization and offshoring than other parts of the U.S., the study reports. Bay Area manufacturers earn almost 60 percent of their revenues in overseas markets. Analysis done as part of the study revealed 94 percent of companies in the semiconductor and semiconductor equipment manufacturing and software clusters - two driving sectors in the Bay Area in terms of employment and payroll contribution - are already using offshore resources.

This does not mean all jobs are going offshore. The study also found one-in-four job postings for large companies in those sectors during April 2004 was for positions in the Bay Area.

"The research makes clear that global trends will force continued creation and destruction of jobs in the Bay Area. These trends can't be reversed. Policies and investment should be directed toward helping the region strengthen its core capabilities to compete effectively on a national and global basis" said Sean Randolph, President & CEO of the Bay Area Economic Forum.

The study calls for policymakers to maintain strong support for basic research, invest in education to ensure a competitive local workforce and to address vulnerabilities in the regional business environment including housing, transportation and business regulations that hinder local job creation. Business leaders need to support transition programs and consider investment in local employee development to meet their future job needs.

The study found the Bay Area is losing ground to other regions in the U.S. and overseas in three competitive capabilities: mass production, back-office (transactional) operations and product and process enhancement. The competitive erosion in the latter is new. It appears that the Bay Area is rapidly losing out to other regions in occupations associated with engineering focused on cost reduction, fine-tuning processes and expanding product features. These engineering jobs, along with manufacturing and administration-related occupations, are expected to decline as the skills required for those functions are sourced more cost effectively in other regions of the United States and abroad.

The study also identified five competitive capabilities that investors and business leaders believe are key strengths of the Bay Area. In addition to three capabilities traditionally linked to the region (entrepreneurship/new business creation, research in advanced technologies and bringing new concepts to market), the analysis pointed to two other competitive capabilities not always in the spotlight:

  • Cross-disciplinary research - coordinating and integrating advanced learning across industries and scientific disciplines.
  • Global integrated management - managing and coordinating globally distributed business functions and networks.

Jobs aligned with these five regional strengths, such as high-level research, strategic marketing and global business and headquarter management activities, are expected to experience solid growth.

"The findings confirm that the region should continue to attract talent and foster innovation, start-up activity and job creation, as technology companies are launched and commercialized," said Russell Hancock, President and CEO of Joint Venture: Silicon Valley Network.

The Bay Area's strengths make the region a leader in job creation in early stages of the business lifecycle, but its weaknesses lead to job growth outside the region in the later stages. As a result, the study says, the Bay Area will continue to incubate and develop new businesses, a process that has historically been the core growth engine for the local job market.

"Companies founded in the Bay Area will typically maintain the majority of their workforce in the region until their first products or services gain market traction and key business processes stabilize," said John Ciacchella, Vice President with A.T. Kearney. "However, as these companies expand and mature, many of the new jobs that stay local will focus on management of expanding business operations that are outsourced, offshored and distributed to other regions."

The Bay Area also is well positioned in the industries likely to spawn new technology

start-ups, according to the study's job market analysis and interviews. Beyond its leading role in information technology, the Bay Area has the highest concentration of biotechnology firms in the country and more nanotechnology firms than all countries except Germany.

"How jobs in a region are affected by global trends depends on the competitiveness of the region's capabilities," said Marguerite Gong Hancock, Associate Director of SPRIE. "Despite a rise in the capabilities of other entrepreneurial regions globally, the Bay Area continues to lead in many of the capabilities considered most necessary for innovation and new business creation"

The study findings will be presented at a public event on Thursday, July 15, at Stanford University, where a panel of business and community leaders will discuss the report's findings and implications and take questions from the audience. The panel will be moderated by Paul Laudicina, managing director of A.T. Kearney's Global Business Policy Council, and includes:

  • Edward Barnholt (Chairman, President & CEO, Agilent Technologies)
  • William T. Coleman (Founder, Chairman & CEO, Cassatt Corporation, and Vice Chairman, Silicon Valley Manufacturing Group)
  • Anula K. Jayasuriya (Venture Partner, ATP Capital LP)
  • William F. Miller (Professor Emeritus, Stanford Graduate School of Business)
  • The Honorable Joe Nation, California State Assembly

BAY AREA ECONOMIC FORUM
Bay Area Economic Forum (www.bayeconfor.org) is a public-private partnership of senior business, government, university, labor and community leaders, develops and implements projects that: support the vitality and competitiveness of the regional economy, and enhance the quality of life of the regions residents. Sponsored by the Bay Area Council a business organization of more than 250 CEOs and major employers, and the Association of Bay Area Governments, representing the region's 101 cities and nine counties, the Bay Area Economic Forum provides a shared platform for leaders to act on key issues affecting the regional economy.

JOINT VENTURE: SILICON VALLEY NETWORK
Joint Venture: Silicon Valley Network (www.jointventure.org) is a nonprofit organization that provides analysis and action on issues affecting the economy and quality of life in Silicon Valley. The organization brings together new and established leaders from business, labor, government, education, non-profits, and the broader community to build a sustainable region that is poised for competition in the global economy.

STANFORD PROJECT ON REGIONS OF INNOVATION AND ENTREPRENEURSHIP
The Stanford Project on Regions of Innovation and Entrepreneurship (http://sprie.stanford.edu), or SPRIE, is dedicated to the understanding and practice of the nexus of innovation and entrepreneurship in the leading regions around the world. Current research focuses on Silicon Valley and high technology regions in 6 countries in Asia: People's Republic of China, Taiwan, Japan, Korea, Singapore and India. SPRIE fulfills its mission through interdisciplinary and international collaborative research, seminars and conferences, publications and briefings for industry and government leaders.

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In the last two decades the Bay Area economy has seen jobs move out of the region to domestic and overseas locations, in search of lower costs and markets. Initially limited to manufacturing and assembly, the sophistication of the operations performed overseas has risen steadily and now includes computer programming, support and integration, and a range of other service and white-collar functions. Engineering and design, once performed almost exclusively in the United States and other developed economies, is also being done overseas by multinationals or by local companies contracted to them.

With some of the highest costs of doing business in the nation, Bay Area companies in particular have had major cost incentives to source and distribute their activities globally. Increasingly, however, other factors such as rising capabilities and growing market opportunities in other regions have provided additional motivation.

These factors, combined with a weak economy, have intensified interest in the media and among business, labor, government and community leaders in global offshoring and its impact on the domestic jobs base. Some strongly endorse offshoring as a strategy vital to competitiveness, while others are alarmed at the depth and speed of the changes that are occurring due to globalization and are proposing legislative restrictions.

By focusing only on offshoring, however, and ignoring key trends that affect jobs such as demographics and technology, the current debate lacks the balanced perspective needed to assess the many dynamics at work and the range of options available. Much of the debate is based on anecdotal information, without good empirical data. And little of the information that is available is specific to the Bay Area, which as one of the most globalized economies in the nation and the worlds technology leader is at the center of the offshoring phenomenon.

With these considerations in mind, the Bay Area Economic Forum, Joint Venture: Silicon Valley Network, the Stanford Project on Regions of Innovation and Entrepreneurship and A.T. Kearney have joined to deliver an in-depth regional perspective on this issue. The objective of the partners and of this study is to help business and community leaders and state and regional policymakers understand the Bay Area's job market and how it is changing in response to key global and domestic trends. The model it provides is designed as a tool to anticipate structural shifts, both positive and negative, resulting from these trends. We believe that the analysis will provide the foundation for a broader and more balanced examination of what is happening to Bay Area jobs - and why. We also believe that the study approach and findings are applicable to other regions and have national implications.

The best policies are proactive rather than reactive. Economic globalization is here to stay and will accelerate in the coming years. Managing it and the other key issues impacting California and the Bay Area's competitiveness and economic leadership will require strategic vision by business, government and community leaders alike.

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Dr. Sáez's recent paper offers a new perspective on the relationship between ex ante barriers to entry and ex post second-generation reforms. Building upon theoretical insights from the literature on new entry, the paper will show why some types of barriers to entry exist in transitional economies. The paper will then show how market segmentation imposes structural barriers to entry will likely affect the level of political opposition that builds during the implementation of second generation reforms. In order to provide empirical support for this theoretical construct, the paper will specifically highlight the experience of financial services reform in India in order to develop an argument about the existing challenges and likely success of second-generation reforms that stemmed from initial barriers to entry.

Lawrence Sáez is a senior associate member at St. Antony's College, Oxford and he teaches international politics at the School of Oriental and Asian Studies in London. Prior to living in England, Dr. Sáez was an assistant research political scientist at the Institute of East Asian Studies and visiting scholar at the Center for South Asia Studies, University of California, Berkeley. He was also the associate editor for South Asia at Asian Survey. He holds a B.A. in political science from the University of California, Berkeley; an M.A.L.D. in international relations from the Fletcher School of Law and Diplomacy; and a Ph.D. in political science from the University of Chicago.

His research is focused around comparative political economy and fiscal federalism in developing countries. He is currently working on trying to understand how globalization has affected subnational economic growth and the provision of public goods in emerging markets. He is the author of Banking Reform in India and China (Palgrave MacMillan 2004).

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Lawrence Sáez Visiting Fellow, Center for International Studies Speaker London School of Economics
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A buffet lunch will be available to those who RSVP by 12:00pm, Wednesday, April 21 to Rakhi Patel. In the last three years, partly as the result of the efforts of a burgeoning conservative movement, the issue of human rights in North Korea has attained greater prominence in the statements and policy positions of the U.S. government. The administration connects this shift in emphasis in U.S. policy to its calls for greater moral clarity in foreign policy. At the same time, the administration has clearly enunciated its desire for regime change in North Korea, and the human rights issue has served as a method of cultivating public support for this policy, both domestically and internationally. Toward this end, the administration has revived a Cold War foreign policy approach from the 1970s and 1980s that connected human rights to economic and security issues--exemplified in the Jackson-Vanik amendment linking trade to emigration levels for Soviet Jews and the inclusion of human rights issues in the 1975 Helsinki Accords. The application of this model to North Korea demonstrates a failure to understand the differences between Eastern Europe and East Asia in general and the nature of civil society under Soviet communism and North Korean juche. It also fails to draw any useful lessons from the experience of the European Union and South Korea in dealing with Pyongyang on human rights. The unquestionably dire human rights situation in North Korea--and the character of its government and society--requires a set of policy approaches that need updating from the Cold War period and adaptation to the North Korean and East Asian context. John Feffer's most recent book is North Korea, South Korea: U.S. Policy at a Time of Crisis (Seven Stories, 2003). He is also the editor of the Foreign Policy in Focus book Power Trip: U.S. Unilateralism and Global Policy after September 11 (Seven Stories, 2003). His other books include Beyond Detente: Soviet Foreign Policy and U.S. Options (Hill & Wang, 1990) and Shock Waves: Eastern Europe After the Revolutions (South End, 1992). His other edited collections include Living in Hope: People Challenging Globalization (Zed Books, 2002) and (with Richard Caplan) Europe's New Nationalism: States and Minorities in Conflict (Oxford University Press, 1996). His articles have appeared in The American Prospect, The Progressive, Newsday, Asiaweek, Asia Times, TomPaine.com, Salon.com, and elsewhere. He is a former associate editor of World Policy Journal and has worked for the American Friends Service Committee, most recently as an international affairs representative in East Asia. He serves on the advisory committees of FPIF and the Alliance of Scholars Concerned about Korea.

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From techie to truck driver in Silicon Valley. From tea broker to techie in Bangalore. The wave of jobs heading offshore causes wrenching loss--and produces enticing gains. Rafiq Dossani comments.

In Silicon Valley 200,000 workers have lost their jobs since 2001, albeit only 6,000 of those jobs headed overseas, Stanford University researcher Rafiq Dossani estimates. But that number will grow, he says, as the offshoring pace accelerates for jobs in software programming and product development. Already 150,000 engineers hack away in Bangalore--20,000 more than in Silicon Valley, the Times of India reports. Cisco used only a few Infosys workers in Bangalore six years ago; now it uses almost 300 contract staff, plus 550 full-fledged employees in its own Bangalore office. In two years PeopleSoft's Bangalore offshore force has grown to 200 freelancers and 350 full-timers.

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With the next round of presidential primary elections coming up Tuesday, billboards are popping up across South Carolina with a political message that might resonate with any Democratic contender: "Lost your job to free trade and offshoring yet?"

The issue of employment is high on the agenda in this political season. President Bush can take credit for an economic recovery, but he is vulnerable when it comes to jobs. The stock market is up, but job growth is dismal -- only 1,000 jobs were created in December, a fraction of the 300,000 new jobs the Bush administration projected.

As the temperature rises over disappointing job growth, the practice of "offshoring" -- sending jobs overseas to cheap labor markets -- has worked its way into the rhetoric of the presidential campaign trail.

Sen. John Kerry of Massachusetts, the Democratic front-runner after victories in Iowa and New Hampshire, has been denouncing the Bush administration for rewarding "Benedict Arnold CEOs" who move "profits and jobs overseas." Howard Dean, the populist former governor of Vermont, has told his audiences that America needs a president "who doesn't think that big corporations who get tax cuts ought to be able to move their headquarters to Bermuda and their jobs offshore."

Significance unknown

There's no consensus among economists and experts over the long-term significance of the trend toward offshoring, jargon that combines the words "offshore" and "outsourcing." It generally refers to the export of white-collar jobs in information technology and other professional fields such as accounting and banking services.

But blue-collar workers have borne the brunt of the pain. South Carolina, a key battleground state for the Democrats, has been hit hard by overseas outsourcing in the textile industry, and has lost about 64,000 manufacturing jobs over the past three years, according to the American Manufacturing Trade Action Coalition, the Washington-based lobbying group that paid for the billboard ads.

Offshoring statistics are fuzzy at best. One report estimates that 300,000 of the 2.4 million jobs lost since the beginning of the recession in 2001 can be attributed to offshoring. Future projections are all over the map: One predicts 3.3 million service-sector jobs will go overseas in the next 15 years, while a University of California-Berkeley report estimated 14 million U.S. service jobs are at risk.

"I think the issue is going to be exaggerated and manipulated by both sides in the political debate," said Dean Davison, an analyst at the Meta Group, a technology research and advisory firm in Stamford, Conn. "There are distinct differences of opinion in what corporations should do to take responsibility, and what kind of public policy should be implemented."

Legislation has been introduced in Congress to address the issue, some of it intended to stir up debate rather than win passage. Kerry introduced a bill in November that would require call-center operators to disclose their physical location to consumers who phone in for customer service or technical help, ostensibly to discourage U.S. companies from moving such jobs overseas.

On the other end of the ideological spectrum, Sen. Craig Thomas, R-Wyo., won passage for his amendment to the Senate's omnibus appropriations bill last week that bans some federal contracts to vendors using offshore labor. News of this caused a furor over the weekend in the New Delhi press, on the assumption the lucrative Indian industry in back-office contracting operations was threatened by congressional sanctions. But that was a false alarm.

Few firms affected

The ban applies only to a relatively small number of U.S. companies bidding for contracts under a Bush administration program to privatize certain federal government services, such as architectural design work, explained John Palatiello, a Washington-based lobbyist representing domestic companies bidding for privatization contracts. The strategy, he said, was to prevent federal unions from claiming their jobs were being sent overseas.

"The motivation wasn't to stop offshoring per se," Palatiello said, "but rather to get it out of the debate on privatizing federal services."

Antipathy to offshoring has deep political roots. Manufacturers in the toy and apparel industries have gone overseas for decades to produce their goods from contractors using cheap labor. Gradually, electronics makers and Silicon Valley's computer brands all followed -- and more recently software and professional services.

Presidential wannabe Ross Perot immortalized this inexorable force of globalization as the "giant sucking sound" from Mexico when he campaigned against the North American Free Trade Agreement in the 1992 election. Twelve years later, many of those Mexican manufacturing jobs have moved to China.

The fuss over job loss in this presidential election year is of particular concern in India, the nation that is benefiting most from the offshoring boom. A Jan. 19 article in the Times of India, headlined "Why is the U.S. running scared?" captured the dismay: "The issue has become a political hot potato. It has even entered the presidential debate, with Democrat Howard Dean attacking his rival contender Wesley Clark for being soft on it. Why the big hoopla over outsourcing?"

Rafiq Dossani, a consulting professor at Stanford University's Asia-Pacific Research Center, published a study of companies moving operations to India last year. He is a proponent of the business efficiencies of offshore labor markets. But even he is concerned about the long-term political consequences.

"This may be a problem in the minds of some politicians now, even before there's been sufficient analysis of what is going on," said Dossani, a New Delhi native. "But I think over the next five years this is going to have a huge impact. The range of jobs that can be offshored is mind-boggling."

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Sandra Morris will discuss her company's experience in the evolution of their global workforce. Morris is the general manager of Intel's e-Business Group which develops and runs all of the information systems, supply chain software, and internet applications at Intel Corporation. During the past three years, Intel's e-Business Group has been one of Intel's lead vehicles in establishing a professional software development and support capability in places such as Bangalore, India and Penang, Malaysia. Morris will discuss her experiences on how to be successful in global transitions as well as some of the pitfalls. She will also address the potential - and the limits - of offshoring and outsourcing.

Sandra Morris is vice president and chief information officer of Intel Corporation. As CIO, she manages Intel's e-Business Group and jointly manages Intel's information technology (IT) strategies with Douglas Busch.

Morris drives Intel's e-Business efforts. In this role, she is responsible for enterprise applications at Intel, including supply chain management, finance, employee services, marketing, and field sales and support applications. She oversees Intel's use of the Internet for e-Business with customers and suppliers, and is responsible for leading Intel to be a 100 percent e-Corporation.

Morris joined Intel from the David Sarnoff Research Center for RCA Corporation, where she prototyped the use of PCs in innovative multimedia applications. Prior to her work at RCA, Morris was a faculty member at the University of Delaware, where her research focused on the use of PCs in families and in schools. Morris co-authored a book published by McGraw-Hill, Multimedia Application Development Using Indeo® Video and DVI Technology.

Morris is a graduate of the University of Delaware where she earned her bachelor's degree, with honors and distinction, in education in 1976, and her master's degree in human resources in 1981. She has also completed postgraduate work at the University of Pennsylvania.

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Sandra Morris VP and Chief Information Office Intel Corporation
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As the region begins to emerge from a brutal recession, questions haunt the Valley. Will the jobs come back? Will we be able to maintain our global leadership in technology? How many more jobs will be sent offshore? What must the Valley - and America - do to remain competitive. The Mercury News convened a roundtable discussion of CEOs, venture capitalists, policy experts and legislators to begin to answer those questions.

Roundtable Participants:

Jim Jarrett, VP of Worldwide Government Affairs, Intel; Aart de Geus, Chairman and CEO, Synopsis; Michael Dardia, VP, economist, Sphere Institute; Kevin Fong, General Partner, Mayfield; Brian Halla, Chairman and CEO, National Semiconductor; Zoe Lofgren, Congresswoman, 16th Congressional District, House of Representatives; Rick White, CEO, TechNet; Jim Morgan, Chairman, Applied Materials; Diana Farrell, Director, McKinsey Global Institute; Rafiq Dossani, Asia Pacific Research Center, Stanford; Sue Bostrom, VP, Worldwide Government Affairs, Cisco; Joe Natoli, Publisher, San Jose Mercury News; David Yarnold, Editor (Editorial Pages) and Senior VP, San Jose Mercury News; Miguel Helft, editorial writer, San Jose Mercury News; Daniel Sneider, Foreign Affairs Columnist, San Jose Mercury News

YARNOLD: Help us define the scope of the current globalization trend, from a jobs perspective. We all know and understand that technology companies need to send jobs overseas. Cost is the primary reason. Access to foreign markets is another. Some economists believe that virtually every job that can be sent overseas will be sent overseas. Researchers at UC-Berkeley have said recently that 14 million U.S. jobs are at risk. Do you agree with that?

HALLA: There's a tremendous migration of jobs to Asia -- to China, in particular. That's just part of our lives and part of the way we evolve. But we will create new jobs. Let me give you an example. It used to be just HP and Fairchild were here, and that grew into Intel and several other semiconductor companies. Today, we have a different kind of job creation. We have companies for flat-panel displays. We have graphics companies. They are all creating brand new jobs, all because of innovation in our industry. That will go on.

What's happening today, however, is the technology industry is under attack from -- present company excepted -- from the majority of our politicians who are trying to eradicate stock options under the name of stock-option expensing, which makes all things not equal anymore. In China, stock options are flourishing. We fan the flames by putting a cap on H-1B visas, so we send all the Ph.D.s home where they can compete against us.

DOSSANI: To give you a sense of what's happening in India, at the start of this year, in business process outsourcing, there were 170,000 jobs. By the end of this year, there will be 300,000. We forecast it to go to about a million at the end of 2005.

That said, what's going offshore (is) the simpler kinds of work, stuff that's increasingly subject to price deflation, competition, automation. So I'm not really worried. I think Silicon Valley will do just fine.

DE GEUS: You cannot only look at the equation of job loss, jobs transfer. You have to, at the same time, say there are two massive new markets being created -- the China market and the India market. There are 200 million Chinese along the coastal region that are all going to raise their standard of living. They will be consumers. We are all there for the work force, but first and foremost, most of us are there because of the potential business. Now the combination of the two has to rebalance itself, because these are enormous numbers that change the global balance.

LOFGREN: I think that the truth is that we don't actually have any data on what jobs have gone offshore, where they've gone, the nature of those jobs. We've got anecdotal information. I think it's essential that we get a handle on the facts as much as we can. We should have some national discussion and some policy issues emanating out of whatever is going on. Without knowing what's going on, we're liable to make some mistakes.

The concern I have is that investment in research and development has been declining for the last five or six years. Our ability to attract scientists and excellent students is now suffering; and our ability to innovate in the tech sector is no longer unique. I think it would be a mistake to assume that the next new thing will inevitably be ours and the jobs inevitably will be created.

FARRELL: In this discussion, it's understandable that the focus is on jobs, as that's what's disturbing and distressing to people who lose them. But that's not the right discussion. A lot of what we're seeing here through the offshore outsourcing is about increases in productivity, innovations that are driving a higher level of wealth in the economy by driving increasing savings, by allowing us to innovate in the way we deploy resources, both capital and labor. That shift away from a pure job mentality is necessary to really understand the bigger picture.

YARNOLD: Sure, but offshore outsourcing and productivity increases have implications for jobs in the Valley. What are they?

FARRELL: Well, it's a great story for the Valley, because what the Bay Area represents in the United States is precisely what the United States is representing in the world.

Productivity of the Bay Area person is twice as high as the average of the United States. The Bay Area has achieved that by outsourcing lower value-added activities. What you have here is a concentration of high-value activities that explains the very extraordinary wealth level that we enjoy. That is a microcosm of the U.S. situation, vis-a-vis the rest of the world.

MORGAN: There are a lot of markets in the world that are just emerging. Part of the job movement is to move resources into the areas where the markets are, not to drop our costs. I think the ability to understand that and prepare our people to support that so that you can project capability from Silicon Valley to other places in the world is an important thing.

I think we have to think about things in a systematic way. We're in a competitive challenge as a region, and it isn't the United States against China. It's Silicon Valley against Austin, it's Silicon Valley vs. Shenzhen, it's Silicon Valley vs. Bangalore. The ability of Silicon Valley to be successful (depends on its ability) to hone its competitive skills.

There's a lot of opportunity here, but we have to make ourselves (a place) that companies want to do business in, because they go where they're wanted and stay where they're appreciated.

FONG: We are going through a little bit like what happened in the '80s with respect to Japan Inc. vs. the semiconductor industry. High tech has been commoditized. Silicon Valley is not the only high-tech center of the world. Our market share is going down, but we can still be leaders.

I've lived in the Valley for 50 years, and there was always a discussion about gee, eventually with the land and real estate here, there's only going to be Ph.D.s and people that have started companies who have the money to buy houses here. We can't be smug about the fact that we're always going to be the center; but I think we do have to look at where the value added is. This is all about where value is.

HALLA: Japan is absolutely nothing like what's happening with China, because Japan is a very tiny island, and they very quickly ran out of people. Their cost of labor exceeded the United States', so they're no longer the low-cost manufacturer. Also, Japan needed the U.S. market, therefore, they had to obey our laws, particularly the laws against dumping. Taiwan, the same thing. With China, they graduate more (electrical engineers) in a year than all the other universities on the face of the planet. They have a big enough market to sustain themselves without coming to the United States.

This is more like the Industrial Revolution, only this time we're Great Britain, and the great American dream is moving to Shanghai.

DARDIA: That's a great segue, because I wanted to bring up the history of globalization. The second half of the 19th century saw the same kind of increased globalization that we've seen in the last 20 or 30 years here.

I think your analogy is correct that the United States is to China (what Britain was to the United States). Real wages in Great Britain actually rose in the second half of the 19th century, because of market broadening. In 1980, Japan's wage level relative to the United States was 56 percent. In 2000, it was 111 percent. In the Asian (economies it) was 12 percent in 1980, 34 percent in 2000.

The same thing's going to happen to China. As higher-value activity goes there, they will become more expensive. They will become consumers, and other markets will grow. Our challenge is to stay in front of that. But China's not going to remain static in its situation while sucking away all of this activity.

DE GEUS: So I think it begs a little bit the question for Silicon Valley, now what do you do? And we need to understand that in high tech, there's only one pathway, which is to race forward faster.

I propose that we have to pay attention to three I's: Innovation, incentives and infrastructure. Innovation is what has driven technology. There is new innovation in the Valley, but one of the ways to actually take advantage of these markets is to be the leader in that.

Incentives, I think Brian (Halla) already eloquently highlighted that. If you cut the fundamental incentive driver of Silicon Valley -- stock options -- you're going to destroy a very, very unique system.

And then infrastructure, I mean first and foremost education. And if you look at education, Brian highlighted how strong these other countries are. They are doing Silicon Valley plus plus, so we need to do Silicon Valley plus plus plus.

BOSTROM: Just to add on to your infrastructure comment, we don't want to forget broadband either. If you look at many of the countries that the United States is competing with, they have much more extensive broadband infrastructures.

Climbing the value chain

YARNOLD: One of the things that has changed most dramatically over the past few years is the kinds of jobs that are leaving the United States. It used to be very low-end, and it's now moved into the engineering ranks. The presumption is that Silicon Valley is going to continue to be able to distinguish itself by climbing up the value chain. Can we do that? If not, will we simply have fewer people employed here?

FARRELL: I think your question hits at the core of the concern that many people have, which is that productivity gains necessarily come at the expense of employment. So can you continue migrating, and continue generating employment? The United States is a wonderful petri dish to understand that. We have been, for a very long time, the productivity leader in almost every sector, and we have been the employment leader in almost every sector.

It's the process of innovation that drives productivity gains, and it's the process of innovation that drives employment gains. And that's the beauty of this system. We can have our cake and eat it too.

DOSSANI: Let me give you some background, again, looking at India. I interviewed in the last two years, about 170 (companies) in the IT and business-processing field. These companies covered about 80 to 90 percent of the value of work being done in India.

We found that India is pretty much still stuck at a certain level in the supply chain of writing code. It currently does about 50 percent of the labor in a typical software project, but only about 10 to 15 percent of the revenue.

So I think there's a lot of fear here that is unwarranted, in the sense that sophisticated, innovative work is not shifting.

BOSTROM: I think there's a new nomenclature that's coming out with regards to outsourcing; we really use the term "out-tasking.'' What we see in companies moving toward out-tasking, whether it be onshore or offshore, are really the lower value-added activities, or things that have been in process for a long period of time. In IT, it could be maintenance of an existing software application. The new application development could be here in San Jose or some other city in the United States. To do great application development, you have to be close to the business function that you're developing the application for. Some companies have had the experience of outsourcing a significant function and have realized they lose control and ability to innovate. And sometimes they're trying to bring (the work) back.

YARNOLD: Really? It's only the low-end engineering work that's going overseas? Kevin (Fong), you have a different opinion?

FONG: Take Intel. The development of the next Pentium chip is based in Bangalore.

JARRETT: Well, we have several hundred people there. But we're developing all over the world. We're doing chips in Israel. We're doing software in India. We're doing software in Russia, in China, you name it.

FONG: Wait a minute. One of your key Pentium designers is running the design center in India with a charter for the next-generation server processor.

YARNOLD: You're suggesting that's the kind of work that would have been done in Silicon Valley previously.

FONG: Absolutely.

JARRETT: No. No.

YARNOLD: No?

JARRETT: No. No.

We started our design center in Haifa (Israel) in 1974. We've been designing and doing a lot of technical work around the world for a long, long time, and we'll continue to do that. In that sense, nothing has really changed.

At the same time, we're continuing to invest here, and I'm talking about the United States, not specifically Silicon Valley, to do advanced technical work and advanced manufacturing.

We've just put in $24 billion in the last three years in new factories, R&D, support for education and employee training, and that's all in the United States.

Government's role

LOFGREN: To say that we should not have at least some thoughtful strategy to maintain a prosperous, employed nation would be a mistake. And that doesn't mean a heavy regulatory approach, necessarily. But when chips were under attack, you know, Bob Noyce went off and led an effort, and it was partly government supported, and industry driven. And it was, I think most people thought, useful.

Although the economy is showing some signs of life, we are not creating jobs in the United States sufficient to even keep up with population growth at this point. The question is why? I don't know that any of us really know all the answers to that. Some of the job loss has been because of productivity gains here. Some of it appears to be offshoring of jobs.

I think the policy implications for each of those scenarios is different, and what we might want to do, in terms of nurturing employees, especially the engineers that have been displaced in this Valley. We need to have a strategy so that (displaced) people are well treated instead of knocked off unemployment insurance, as we're about to do; and retraining individuals so that they can keep up to date; and nurturing American students so that they can be successful in the hard subjects, math and science.

DARDIA: I think the plight of the laid-off workers is important. We certainly don't want to, in reaction to the effects of globalization, shut things down to much worse effect. One of the ways you avoid some of that backlash is certainly by attending to people displaced.

That leads to the question of why (do we have a) jobless recovery? There's some good work done in distinguishing between cyclical vs. structural job losses in recessions. In the '70s and early '80s, recessions ran about 50-50 between cyclical job losses and structural job losses. In the early '90s recession, about 60 percent was structural vs. 40 percent cyclical. In the current recession, the estimate is about 80 percent is structural. Structural job losses take longer for people to (adjust), whether it's by training or just looking further afield. That's one of the reasons we see a relatively slow increase in employment relative to output. And that's why we do need to think about better ways to help displaced workers.

WHITE: There's economic evolution all the time. There's dislocation associated with economic evolution, and that's definitely going on right now. The challenge when that happens is to not panic and do the wrong thing.

In a situation like this, you have to have the courage of your convictions. You have to recognize that China's a great place. They've got a lot of engineers, but they've got a political system that's going to bump up against a lot of the things they're trying to do. It's going to be difficult for a dictatorial state controlled by one party to really allow the kind of sharing of information and other things that have made our economy so successful.

You've got to let the market work this situation out without the government taking pre-emptive action, because there's a less-than-even chance that they're going to point you in the right direction.

FONG: One other thing, which hasn't been thrown in, is intellectual-property protection. China's not going to play fair until they feel that they're at a more even footing with us. So the governmental pressure for them to play ball fairly is a pressure that has to be continued as well.

YARNOLD: Whose job is that?

FONG: It's the government's job.

WHITE: We could do two things, focus on what the government does well, like these trade pressures, and start to peel back some of the things that we have done in the past. If you look at California in particular, the challenge we face is basically to undo the effect of resting on our laurels for a long, long time. We've loaded up the business community year after year with disincentives for them to be able to compete. We have a little bit of that at the national level, too.

Choosing to compete

JARRETT: The mindset that we think really has to be implanted in the United States among policymakers is that the United States really has to choose to compete. We don't see enough sense of urgency. As we look at policies like stock options and others, we need to be asking ourselves, does this policy help or hurt the nation's ability to compete? I don't think that kind of questioning is going on right now in Sacramento and elsewhere.

MORGAN: Unless (we) collectively decide (we) want to compete, we keep shooting at each other about all the problems. A good example (was) Sematech. The government provided the seed, but really what was effective is that the U.S. semiconductor companies finally started working with their suppliers, the way the Japanese had been doing for decades. You had a shift in mindset and a collective competitive desire to be successful. And that made a big difference.

And so the local, state and federal (governments), and the industrial interests, and the universities, and all the groups, we have to really get focused (on being) competitive.

It's not (useful to) put up trade barriers. You saw what happened when you had the Iron Curtain. Those countries were just disasters, from an economic viewpoint.

The only way you're going to compete is to work more effectively together.

BOSTROM: High tech is driven by innovation first. Cost is something that you have to consider as part of the innovation. And so what (things) can the government be doing to help fuel innovation? And one of those things is making sure that basic R&D, which has been the core of innovation for the country, that we continue to see funding at a decent level.

LOFGREN: Our investment in science research has declined 29.5 percent as a percentage of GDP. That is not good news for innovation and the technology future. We need a strategy that advances competition and technology development. Now it will never work for the local, state or federal government to say, "Well, here's the way it's going to be.'' That isn't how the Valley grew. But that doesn't mean there's no role for the government to play.

YARNOLD: But the presumption here is that you're talking about a competitive Silicon Valley. Does it really matter anymore whether Silicon Valley is competitive, to your businesses? Very often I hear CEOs say, "We're driven by cost and by what it takes to produce the goods that we manufacture. Where the dollars end up is irrelevant to us because we're global.''

MORGAN: That may be true for companies, but that's not true for Silicon Valley collectively. If Silicon Valley wants to be competitive, to build jobs here, then we need to do some collective things to try to make it attractive to be here.

YARNOLD: So does it matter whether Silicon Valley retains that leadership role? Does it matter to your companies?

FONG: Absolutely.

DE GEUS: No question.

YARNOLD: Why?

DE GEUS: Because you can improve cost by 50 percent by going to other places. You can improve your return by 100, 200 percent by innovating. That's at the basis of Silicon Valley.

FONG: But I think David's point is if you could do it someplace else, would you do it someplace else?

MORGAN: Our company, and me in particular, think this is (an) enormously critical resource for the state and for the country. And so it should be nurtured.

FARRELL: You know, I think it's easy, in the spirit of the last year or two, to overstate the degree to which this area has lost its competitiveness. Productivity is the measure of competitiveness, and this region remains highly competitive. The things that put that at risk are the things that make it harder to attract the people who have made this the thriving innovative center of the world. That gets back to basic government issues of land use that are driving real estate prices and make it impossible for young, talented people to live here.

BOSTROM: I think the belief in continued opportunity is where companies in the Valley can make a difference. Because I know one of our areas of focus at Cisco has been how do we help transition our employees, engineers or otherwise, to new, advanced technology markets. Those skill sets are slightly different; and we're saying, "Well, we should be accountable for helping with that transition with that employee base.''

If we can encourage companies to help with that evolution, I think that's one of the things that would make people feel like there's continued opportunity in the Valley and in high tech.

SNEIDER: Let me come back the global-competition issues. There's a pretty wide perception out there that gains (in India and China) are coming at our expense. That's generating already tremendous political pressure for public policies that probably everybody here would agree are not such a great idea. But in the absence of really addressing this problem, you leave the field open basically to protectionist solutions.

WHITE: I'd like to take a quick crack at that, because I do think there are two things you have to focus on.

No. 1, I think you're absolutely right that there's a lot of political concern about job loss. But Americans expect their country to be competitive, and they're willing to look for policies that help them be competitive. And that's what's going to prevent this job loss from being a big problem.

On the Chinese front, I just want to reiterate one thing I said earlier. In the late '80s, people thought (Japan) was an unstoppable juggernaut that was just going to run right over us and keep going. The fact is that every society has its advantages and disadvantages about the way it's organized, and those catch up with you after a while. What's happened to Japan is they had some imbalances that didn't really work over the long term.

One of the things we have to do is recognize that there's never been a society on the face of the earth that is as hospitable to innovation as the United States. We're doing a lot of things right. So you wouldn't want to make a dramatic change to respond to somebody like China in particular. They've got a lot of great things going on, but they also have some things that are going to catch up with them. To overreact would be a mistake.

HALLA: Having been one of the few people at this table that's been through every cycle since the beginning of man, I can tell you that this, too, shall pass. If we were having this session a year from now, we wouldn't be having this session, because half the people would be late because of the traffic jams. The industry will be booming. If history is a teacher, Cisco was born here; Ebay; Google; Sun Microsystems was born here; all these creative new industries and new jobs. We are still the IQ magnet for the world. Berkeley is here, Stanford is here.

In terms of government support, I agree with R&D tax credits, and (there are) many proactive ways a government can help. I'd say a good start would be (for) the government to please retire to a neutral corner and not eradicate stock options and not cut out H-1B visas, so that we can go on and continue this cycle that's been so healthy for us.

This is a substantially different time for us, however. China is completely different than any cycle we've ever been through. It's an opportunity at the same time.

LOFGREN: If we don't have some policies in place, and if the American public doesn't understand that we, No. 1, have an appreciation for what's happening to them, then we're going to have some reactive policies that will probably make our situation worse.

I have a neighbor who recently was sent to India to train a whole unit. He has just been told that he's been laid off. The whole place where he works is now going to the people he trained. He's got a master's degree from an excellent university, in a scientific field. He is feeling not very well appreciated here in America. Becoming more insular is not the answer to prosperity. But that will be the knee-jerk reaction, unless we have a better strategy.

Future of growing companies

YARNOLD: I had a conversation recently with a venture capitalist who said more and more, companies that get started here have 12 people here, the CEO, the CFO, the COO, the marketing director, and a few other people. They're being asked by VCs, "Why aren't you doing your work offshore? How are you going to drive down your costs? How are you going to be competitive?'' It raises the specter of shell companies that are founded in the Valley but don't have very deep roots or very big employment bases.

FONG: All of the dollars that I raise for our funds, which is $2 billion, goes to pay for R&D only. By the time you get to the manufacturing, the company's at a different phase of life. But people from France and Israel and China still come here to start a company. People come here not just because -- we talked about IQ. Our way of doing business here is as much a key part of it. People come here for our capital markets. They can get liquidity. They can attract capital. It's all those things. I was just meeting today with a company, and they're moving from Brisbane. They're only talking about moving marketing and sales and a few of the key people here. And so it is an issue. I don't think it's a long-term, sustainability issue we have to worry about.

DOSSANI: It's not such a bad thing that this is happening. Look at the U.S. disk-drive industry, which was started here. By the early '80s, it had lost a lot of market share to Japan. It was down to 30 percent. And because they aggressively outsourced, it's back up to 80 percent now. If you look at employment, it's less than half of what it was. But the value-add is very high.

Market share, value addition, all these things will improve with outsourcing. What won't is employment, if you're just looking at numbers in a particular industry.

YARNOLD: So the Valley's employment won't come back to its pre-boom levels or boom levels?

DOSSANI: Not in that industry, but in something else.

Helping displaced workers

JARRETT: I think just one point I'd make about policy prescriptions to fix this problem. They tend to be sort of the policy equivalent of a hand-off to the fullback. It's very straightforward stuff, and it's very long-term. These are not quick fixes. We've been talking about increasing the basic physical sciences R&D spending by the U.S. government. That's not going to pay off tomorrow, and nobody in office is going to be able to point to it in their current term and say, "Here are the fruits of that investment.'' But it's still the right thing to do.

LOFGREN: The good news in this Valley, though, is that the citizens support those long-term investments, because our people know (they) will pay off. I think where we're really missing the boat, though, is to not take care of people who are being displaced for the first time. They're willing to do their part. They're willing to get the education. They're willing to be entrepreneurial. But there is some dislocation, and we are not handling it well.

FARRELL: The magnitude of the savings that are possible as a result of (sending jobs offshore) does provide at least the basis for some shorter-term solutions that you're trying to generate here. What we need to do is help employees find jobs faster, be willing to take new and different jobs faster.

That can come, not as some big, inflexible program of the government, but as a corporate program, to facilitate the change that they need to go through. Why would companies do this? Partly because it makes possible a transition that is very difficult, politically and otherwise, and partly because it matches up with a trend that we haven't brought up in this debate at all, but is critical to this conversation, which is the demographic shift that is taking place in the Bay Area and in the country, of the shrinking working-age population, and therefore the need for companies to remain attractive to employees. Having the programs in place that will help alleviate the displacement becomes a very self-interested thing that can be achieved at a relatively low cost (compared) to the savings that are being achieved.

WHITE: It's so much more effective, to do that at the private level.

BOSTROM: Well, we do this at Cisco. We are invested in re-skilling our work force for new market opportunities, new advanced technologies. And the reason we do is it makes good business sense. First of all, when the economy does recover, those are workers that you need. And second, we really value the culture that we've created; the people really know our products.

FONG: There's something at an individual level that people in the Valley have to sign up to do, as well. In this globally competitive marketplace, you have engineers in China that go to work from 8 (a.m.) to 10 (p.m.). The company feeds them lunch, a great lunch. They have great facilities, equal to the Valley. They serve them a great dinner, and they work six days a week. They go home to be with their families during a month during Chinese New Year. But after that, they're working hard, and they're really dedicated to what they're doing.

And so we have to recover from the sense of entitlement. Individuals have to want to get retrained. They're going to have to want to work hard. Sometimes I wonder whether or not we've lost that in the Valley.

Corporate responsibility

SNEIDER: In an interview that Intel CEO Craig Barrett did with us and a few other newspapers, he said, "Look, as company, as a CEO, I can't resist the compelling arguments for moving jobs and moving operations overseas. But for the country, I'm not so sure this is such a good thing.'' And I don't have his exact quote, but it was something along those lines.

Is there a difference between the way you necessarily have to look at this in the framework of a company, and the way we should look at it in the framework of the interests of the nation? Is there a tension there between those two, and how do we deal with that?

JARRETT: I think there's definitely that tension. You wear one hat as a citizen and another hat as a CEO. We do care about the future of the country, and that's why we're out trying to advocate policy changes that we think will keep the United States competitive, long-term.

At the same time, you know, we've got 70 percent of our sales outside of the United States; our fastest-growing markets are China and India and Russia and Brazil and Mexico and Eastern Europe. We've got to be there.

HALLA: All of us that are CEOs have to do that which makes our companies competitive first. And, we all have community-support programs and foundations and everything else to support the community.

My own feeling is that the best way to take care of a displaced worker is, if he leaves Synopsys, to be able to go right across the street to Google or Ebay and get another job, because there are many more requisitions for new jobs than there are people. And that's when the Valley is thriving again. And by the way, we're approaching that.

LOFGREN: Obviously, Craig is right; I mean, his obligation is to his shareholders, not to the citizenry at large. That is the job of the people who are elected.

And most of these companies, I know, are very generous. At Evergreen Valley High School, there's a whole building that Applied (Materials) built. All of you have foundations and do wonderful things. But the societal obligation to make sure that the children are in school and learning is really devolved to the school board and to other levels of government. We need to find the money to pay for it, which may make you feel not competitive, but these things do have to be paid for.

So we need to set a strategy that really responds to the citizenry. That's not Applied (Materials) or National Semi's obligation, although it cannot be done without your collaboration.

Three-year outlook

YARNOLD: OK. You have all done a very good job of mining deeply into issues that you know very well. I'm going to ask you a very simple question that I think our readers would be interested in. What will the Valley look like in three years? What's your level of optimism?

HALLA: I think we'll absolutely be thriving. There'll be new companies, and there'll be companies that are doing things in imaging and sensors and RFID (radio frequency identification tagging); and we'll continue to prosper.

FONG: I'm very optimistic about the Valley. And three to five years from now, what I do hope is that China and India, the two most populous countries in the world, will also have economic gains. At the end of the day, from a global perspective, as a country our security is best served by other people wanting to come after us and wanting to emulate us and having a better standard of living. The Valley will benefit from that.

BOSTROM: I'm very optimistic. If you look at the end consumer of the products that we make, there is this continued demand and interest for doing more and more, using technology as an enabler, whether it's little IP (Internet Protocol) video cameras in our phones, or whether it's enterprises that want to drive up levels of productivity.

LOFGREN: I think we could have either of two scenarios. We could have the kind of roar-back that's been described, and I hope that that is what happens. Or we could continue to have a very sluggish job creation. I've lived here all my life. We've been counted out a million times. And I'm not counting us out again. But the rate of improvement, if we play our cards wrong, could be much slower than we hope.

NATOLI: My guess is that the job growth is going to be modest. Economy.com thinks that in the second half of next year we'll begin growing jobs for the first time, but that the job growth will be in the 1- to 2-percent range each year for the next three years.

As I look back over the last 20 years here, downturns tend to touch parts of three years. We're now three years into this thing, and there's no recovery in jobs in sight. I think this is structural. It's different than what we've had before. Job growth here has come from a combination of mostly small companies and some small companies that become quite large companies and wind up having 6,000 employees here or whatever. I don't think anybody's going to scale up to 6,000 employees here anymore. And I'm not sure that there would be enough of the smaller-company growth, at least in the next three years. I think it's going to take longer to sort of have that whole thing shake out. I hope I'm wrong.

YARNOLD: But nobody saw Ebay coming either. And maybe it's the exception.

MORGAN: No, it's not the exception. In 1975, you could have purchased all the companies in Silicon Valley, except for HP and Varian, for probably $350 million, including Applied Materials and AMD and Intel and all of them. A lot of them, have market caps in excess of $20 billion today.

WHITE: I think job growth may be a little slower here than it is elsewhere. But if I were writing the stories that you guys are going to write as a result of this, I'd be a little careful that I don't look too foolish a year from now. We're just at the end of a sluggish time. There's been a lot of discussion about the jobless recovery. It's entirely possible there won't be a jobless recovery six months from now.

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As more U.S. firms ship work abroad to take advantage of cheap labor costs, some are realizing that operating outside their home country is more complicated than they expected and are bringing the work back to the USA. %people1% and his collaegue Martin Kenney weigh in.

WASHINGTON - Take Jamey Bennett. When he first began selling his LightWedge personal reading lamp a few years ago, everything was made in China. Then the headaches began: Numerous conference calls in the middle of the night. Shipment delays because of a dockworker strike in California. And many problems related to language differences. The problems became so acute that Bennett transferred the manufacturing to Virginia two months ago.

"Managing a significant manufacturing effort in China remotely with a business of our size is very difficult," Bennett says.

"Firms that just believe that this is going to be simple ... very often get burned," says Martin Kenney, a University of California-Davis professor who recently completed a study of firms doing work in India. "This is a very, very complicated business activity, and there are a thousand ways it can go wrong."

Examples of the perils of moving work abroad keep cropping up. Last month, Indiana said it was halting a contract with an Indian company to upgrade its computer system for its unemployment benefits office after politicians and others started an uproar about the work leaving the state, not to mention the country.

Dell recently shifted some of its computer call center work from India. After moving some of its appliance call center work to India a few years ago, GE in May moved the work back to the Phoenix area. It found that workers in India, who don't own many appliances, couldn't relate to the customers' problems. U.S. workers can take more calls because they resolve issues faster, boosting productivity.

Highlighting how sensitive the topic of moving work outside the USA is, spokesmen for Dell and GE declined to comment. But Dell CEO Michael Dell recently told USA TODAY his company sticks with U.S. employees for many jobs for their skills.

"Most of our (employees) are in the U.S., and it's probably going to remain that way for a long time," Dell said. "The fear of jobs moving from one country to another, at least in our case, is probably greater than the reality."

That doesn't mean the trend will go away. Repetitive and low-skilled manufacturing and services work will likely continue to be sent abroad. But some firms' experiences suggest the hysteria about work going outside the USA may be overblown.

'Lost in the translation'

Several major issues confront businesses when they shift manufacturing outside the USA:

?Culture, language. U.S. firms are finding the do-it-now culture of the USA and some American tastes don't easily translate overseas.

Wells Fargo chief economist Sung Won Sohn says companies he has come in contact with have complained of productivity problems. A U.S. furniture importer has had a tough time persuading his overseas manufacturers to "distress" furniture, a popular style in some U.S. markets that evokes an antique feel. His workers don't see the point in taking a new product and making it look older.

And there are language issues. Although many people overseas speak English, phrasing and other issues can crop up when English is not the first language.

"Quite a bit was sort of lost in the translation," LightWedge's Bennett says.

A Dell spokesman told the Associated Press the company was shifting some corporate clients from Bangalore, India, to Texas, Idaho and Tennessee after receiving service complaints.

Gary Beach, publisher of CIO Magazine, recently was on the phone with a Dell agent in Bangalore for 11/2 hours after having problems with a notebook computer. "The guy was very polite, but he had to go to his supervisor after 65 minutes," Beach says. "It was a change in power options in your control panel. You had to switch to 'always on.' ... Duh!"

-Expertise. Many countries are churning out well-educated engineers, scientists and others while some foreigners are coming to the USA to be educated and then return home. But such education often does not replace experience.

Bethlehem, Pa.-based Air Products and Chemicals makes liquefied natural gas machinery in Wilkes-Barre, Pa. The firm has no plans to move the factory, even though none of the products is sold in the USA.

"We have spent a number of years building up this plant, making major investments and also building up a skilled workforce," spokeswoman Kassie Hilgert says. "Both the workforce and the technology are not transferable to anywhere else in the world."

Kenney notes that some of the businesses overseas are so new that there are few trained managers who know how to properly oversee both service and manufacturing operations.

-Shipping. Some manufacturers are finding the time, money and extra regulatory burdens associated with shipping products to the USA prohibitive. Those issues were compounded after the Sept. 11 attacks, because import regulations were strengthened.

Sanjay Chandra, co-founder of American Leather, a furniture producer in Dallas, does all manufacturing in-house. With hundreds of combinations of styles and fabrics and other attributes to choose from, the firm waits to produce the furniture until orders are received and prides itself on getting the products shipped out in a matter of weeks. Shipments from China are estimated to take about six weeks, after production, according to manufacturers.

"Special order, quick ship doesn't really lend itself to foreign manufacturing because of the time issues," Chandra says.

The shipping headaches may grow. Under rules starting this month, importers are required to electronically send lists to the government in advance of shipments, to help Customs and border protection agents identify high-risk cargo that deserves special attention because of terrorism fears. That is upsetting some importers who say the lists will cost them time and money if there are delays at the borders.

The challenges of importing were also highlighted a little more than a year ago when dockworkers in California were locked out during a labor dispute, stranding Asian imports at sea. The 10-day action that led to the closure of 29 docks was estimated to cost the U.S. economy up to $2 billion a day and forced some manufacturers who rely on foreign parts to shut down.

Keeping supplies flowing

The dockworker strike persuaded Alan Schulman, owner of Glentronics, to stick to his supply method. Schulman, who sells battery-operated, backup sump pumps, has suppliers both overseas and near his headquarters in Wheeling, Ill. When the dock strike started, he was able to switch to his local supplier and continued without any interruptions.

"I always want Plan B."

There are numerous other issues that U.S. firms are bumping into when it comes to working abroad. Many companies find themselves holding more inventory in case there is a supply disruption. That means added costs, because more inventory requires extra space, financing and, sometimes, employees.

"Supply Chain 101 says the most important thing is continuity of supply," says Norbert Ore, who organizes a regular survey of manufacturers for the Institute for Supply Management. "And when you establish a supply line that is 12,000 miles long ... you have to weigh the costs of additional inventory and logistics costs vs. what you can save in terms of lower costs per unit or labor costs."

Shipping business abroad also means relinquishing some control, which for some business owners is easier said than done. And, unless you own the facility and have an employee on-site, fixing any problems that require in-person work involves a lot of time and money. The contracts to set up facilities abroad can also be lengthy, involving months of negotiations and lawyer and consultant costs.

Regional conflicts, such as the periodic clashes between India and Pakistan, also must be considered.

Some move despite challenges

Despite all those issues, for some, moving work abroad is the way to go.

Wall Street giant Goldman Sachs estimates that of the 2.7 million U.S. factory jobs cut in the last three years, 1 million have been relocated abroad.

A wide range of service jobs, such as customer call centers, medical billing and architectural drafting, are also moving outside the USA. In the next 15 years, U.S. employers will move about 3.3 million white-collar jobs abroad, Forrester Research predicts.

The main motivation: money. UC-Davis' Kenney and co-author Rafiq Dossani of Stanford University estimate a call center worker who costs clients $12.47 an hour - including equipment and other costs - in Kansas City costs $4.12 an hour in Mumbai, the Indian city formerly known as Bombay. Indiana originally went with the Indian company after its bid for the computer work came in at $15 million, $8 million below the closest competitor.

After working in Asia and Europe for 15 years, Philip Ison, president of Ison International, bought an upholstery factory in Tennessee in 1999 and shut it down after two years.

"There was just no profit margin to be made," he says. "With all of the headaches between health insurance, workman's comp, OSHA, you can just keep on going down the list. It's not economically feasible to produce something here that takes a lot of labor."

Ison now produces furniture in Romania and ships the products to Norfolk, Va., before selling in the USA.

"With the Internet and the communication systems that are available at this point in time, it's no big deal to sit here and run the factory," he says.

But while some jobs may continue to be sent overseas, it's clear that others - especially those requiring special skills, quick turnaround times or customer contact - will stay in the USA.

"Most companies believe it's going to be easier (to shift work)," says Rudy Puryear of Bain and Co., who has consulted with clients on setting up operations abroad. He says he's seen some firms pull back two or three years after shifting to foreign workers or suppliers. "It is a buyer beware situation."

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