Decoding Japan's Pulse: Insights from the Stanford Japan Barometer

What policy options does the Japanese public prefer, and what might shift its attitudes? These are some questions the Stanford Japan Barometer (SJB) sets out to answer. SJB is a large-scale public opinion survey on political, economic, and social issues in Japan. Co-developed and led by Stanford sociologist Kiyoteru Tsutsui, the deputy director of APARC and director of the Center’s Japan Program, and Dartmouth College political scientist Charles Crabtree, a former visiting assistant professor with the Japan Program, SJB has so far published the results from its first two waves.

Wave 1 focused on issues related to gender and sexuality in Japanese politics, while Wave 2 focused on issues related to foreign policy and national defense. SJB findings fielded in these two waves indicate that most Japanese support recognizing same-sex unions, legalizing a dual-surname option for married couples, promoting women’s leadership in society, and that, in a Taiwan contingency, ​​Japanese people would be hesitant to fight China but would respond to a request from the U.S. military for logistical support.

Jointly with the Japan Program, GLOBE+, an international news outlet operated by the esteemed Japanese newspaper Asahi Shimbun, is publishing a series highlighting SJB findings. Here, we provide an English translation of the first three pieces in this series. Additional articles in the series will be published sequentially.

PART I

How Question Framing Changes the Results of Public Opinion Polls: Japan Barometer's Attempt to Get at the "True Feelings” of Survey Respondents

View the original article at Asahi Shimbun GLOBE+ >

Asahi Shimbun GLOBE+ sat down with Tsutsui to learn more about the findings of SJB, its goals, and how it differs from other public opinion polls.

Asahi Shimbun GLOBE+: Why did you come up with the idea to start the Stanford Japan Barometer?

Area studies have been in decline within the social sciences. Although China research is developing, there has been a significant shift away from Japan studies. In 2019, the Asia Society of North America held a session titled “The Death of Japanese Studies.” It made me think that conducting large-scale research experiments with Japan as the theme could spark new developments in the field. The idea was that this effort would draw attention to Japanese studies and foster young researchers interested in Japan.

Asahi Shimbun GLOBE+: What makes SJB different from other public opinion polls?

First, we routinely administer the SJB to an extensive national sample comprising 8,000 Japanese residents. Another unique point is our focus on the type of questions asked to “sway” people's opinions. That is why we call it an experiment. Thus, one of the characteristics of SJB is that we create questions with different preconditions for a given problem and then compare the answers and see how these preconditions affect respondents’ attitudes.

For example, in the first wave of the survey, the theme was gender and sexuality in Japanese politics, and we asked respondents about the pros and cons of same-sex marriage, looking into what kind of influence the preconditions of the survey questions would have on the responses. We created eight types of such preconditions and randomly assigned them to respondents.

We presented some respondents with prompts about tradition and history, such as “In Japanese society, it is a tradition that marriage is between people of the opposite sex” and “Japanese society has tolerated romantic relationships between people of the same sex since the Middle Ages and the Warring States period.” We presented other respondents with preconditions about the fairness of same-sex marriages from the point of view of constitutional rights and human rights principles. We found that respondents tend to become more supportive of same-sex marriage when presented with an argument that not allowing same-sex marriage is unfair from the point of view of human rights and gender equality.

Asahi Shimbun GLOBE+: Generally, in public opinion polls, we take care to ask neutral questions, but you are intentionally doing the opposite.

That's right. By doing so, we can understand what kind of efforts are effective in moving people’s attitudes. As a sociologist, my research focuses on social movements, and I am very interested in the slow pace of change in Japanese society. Therefore, I want to understand why it hasn't changed much and how we can affect change.

In addition to opinions about same-sex marriage, we asked about respondents’ views of desirable attributes of a candidate for the House of Representatives in categories such as gender, age, and occupation. We also examined how the responses changed depending on a candidate’s political party and other factors.

By asking about desirable attributes of a candidate from multiple perspectives, you can elicit answers closer to the respondents’ true feelings. In the future, we plan to continue conducting experiments to see how the results change depending on these preconditions and the characteristics of the respondents.

Asahi Shimbun GLOBE+: What research themes do you have in mind for the future?

I want to research various fields and have already completed research on Japan’s defense spending tax increase and the Taiwan contingency situation. I also want to investigate topics like AI and immigration. In the future, I would like to open a public call for research themes to investigate with SJB.

Part 2
Do Japanese People Envision the Ideal Political Leaders as Females in Their 30s or 40s? Stanford Japan Barometer Finds Out

A recurring issue in Japanese public discussions on gender equality pertains to the underrepresentation of women in leadership roles, particularly in politics and business. To better understand the Japanese public attitudes toward this gender gap, SJB conducted conjoint experiments exploring the preferences of the Japanese public regarding candidates for a Diet seat. In this article, Tsutsui explains the method and results of this survey.

View the original article at Asahi Shimbun GLOBE+ >

This survey asked respondents about the following six attributes regarding candidates they would like to see in the next Diet:

• Age (from 32 years old to 82 years old in 10-year increments)
• Sex
• Marriage
• Number of children
• Academic background
• Occupation (11 options, including finance, business, foreign affairs bureaucrats, corporate managers and officers, governors, local legislators, homemakers, and others)

When asking the question, we created two “candidate images'' by randomly combining six attributes and asked respondents to choose them in a multiple-choice format. We then aggregated and analyzed the respondents’ answers. This complex method statistically allows us to get closer to the respondents’ “true feelings.”

As a result of the analysis, the combinations of attributes that received the most responses, or in other words, the “ideal candidate image'' that respondents thought of, were as follows:

Gender: Female
Age: 32 and 42 years old
Occupation: Governor and corporate manager/officer

These findings indicate that Japanese people wish to see more female leaders in their 30s and 40s become politicians. Additionally, 75% of respondents agreed that “there should be more efforts to increase the number of female members in Japan's Diet.'' Nearly all respondents, regardless of gender, age group, party support, or the strength of their support for the Kishida administration, favored having a female politician over a male one, and even among those who rated Japan as already diverse, many said they would prefer female candidates.

Based on these findings, we assert that a notable portion of the Japanese population sincerely backs women leaders. Furthermore, if a female candidate is nominated, she will likely get elected.

Conversely, the combinations of attributes with weak public support were as follows:
Gender: Male
Age: 72 and 82
Occupation: TV commentator, parliamentary secretary, financial bureaucrat

These results indicate that Japanese public opinion neither favors older male politicians nor desires people in occupations close to national politics.

The Liberal Democratic Party (LDP) has, in fact, actively supported women in elections in urban areas, including the Tokyo 8th Ward of the House of Representatives, which includes Suginami Ward. The reason is that "experience has shown that women are in demand," according to LDP officials. Interestingly, this sentiment coincides with the image of politicians desired by public opinion (women in their 30s and 40s, not older men), as highlighted by the Stanford Japan Barometer.

There may be an election for the Lower House of Representatives in 2024, and it will be interesting to see how many women will get elected after the supplementary and unified elections.

Part 3
The Liberal Democratic Party's Bold Strategy of Fielding Female Candidates: A "Survival Instinct" Consistent with Voters’ Desires

View the original article at Asahi Shimbun GLOBE+ >

The results of the first wave of the Stanford Japan Barometer match the LDP's policy of supporting women. The LDP, which has approved a string of candidates for the upcoming general election to dissolve the House of Representatives, has been fielding women mainly in urban areas. A typical example is Tokyo's 8th Ward (a large part of Suginami Ward). For a long time, the LDP's Nobuaki Ishihara dominated this seat. Yet he lost the 2021 Lower House election to Harumi Yoshida, a female newcomer to the Constitutional Democratic Party of Japan. Ishihara was also unable to regain his seat proportionally.

In 2022, female newcomer Satoko Kishimoto won the Suginami Ward mayor election against the incumbent male candidate. Kishimoto supported mainly women in the 2023 Ward Assembly election, resulting in a female majority. The LDP responded by supporting a 42-year-old woman from the Ministry of Economy, Trade, and Industry in Tokyo's 8th Ward.

In Tokyo's 18th Ward (Musashino, Fuchu, and Koganei), the home district of former Prime Minister Naoto Kan (Constitutional Democratic Party of Japan), who recently announced his retirement, the Tokyo Metropolitan Federation of Trade Unions also held an open recruitment campaign for women only. In addition, there has been a string of female candidates in Tokyo, including Tamayo Marukawa, who switched from the House of Councillors to the upper house of the Diet. That is because LDP officials have learned from experience that "women and young people, especially in urban areas, are the most likely to win now,” according to a senior LDP official.

In the supplementary elections for the House of Representatives and the House of Councillors, women won in the Chiba 5th district of the House of Representatives, the Wakayama 1st District of the House of Representatives, and the Oita Constituency of the House of Councillors. Men previously held all these positions, and the races were considered hotly contested.

Does the LDP have a philosophy that "diversity is important in politics, so let's increase the number of women"? No, not necessarily. When the LDP debated the Candidate Gender Equality Act (enacted in 2018), which calls for political parties to have an equal number of male and female candidates as much as possible, some LDP members protested, saying that forcing an increase in the number of women would lower the quality of politicians, that it was reverse discrimination against men, and that it would also not be a fair assessment of women.

LDP lawmakers were quick to say they were not against increasing the number of women, but it also seemed as if men were afraid of having their status threatened. The LDP's recent nomination of a string of women likely indicates a “survival strategy.”

If the voters prefer women, they will support women. Of course, the LDP is not basing its decision to field women on the results of the Stanford Japan Barometer. Still, the fact that the LDP is fielding candidates who closely match the preferred candidate image yielded in the SJB survey shows how strong the LDP's survival instinct is.

The LDP once even formed a coalition with the Socialist Party, which it continued to oppose as an opposition party. The LDP is tenacious and determined.