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Hallmarks during the first year of young North Korean leader Kim Jong Un’s reign range from a much-publicized failed rocket launch to the appearance (and then disappearance) of an attractive, stylish wife by his side. Such events have prompted questions about the new leader’s intentions for the future, including the possibility of reform.

But there is another side to the Democratic Republic of Korea (DPRK) that often goes overlooked: its 20 million ordinary citizens. Only Beautiful, Please, a new book by former British diplomat John Everard, delves into the daily life of North Koreans and examines the challenges of developing successful diplomatic relations with the country.

Everard was Britain’s ambassador to North Korea between 2006 and 2008 and is a former Pantech Fellow of the Walter H. Shorenstein Asia-Pacific Research Center at Stanford’s Freeman Spogli Institute of International Studies. He presented highlights from his book, and offered his insight into current North Korea events during a seminar at Stanford on Oct. 26.

In a recent interview, Everard discussed his book, the prospect of reform in North Korea, and important considerations for engagement with the isolated country.

What is the significance of the book’s title?

A friend visiting me from the U.K. was pursued by a group of North Koreans who were convinced he had photographed things that did not show the DPRK in the best light. An army officer was eventually summoned, and after examining the pictures he concluded there was nothing offensive in them. As he returned my friend’s camera, he turned to me and said in his best English: “Only beautiful, please.” He meant that he wanted us to only photograph beautiful things in the DPRK.

I took this for the title because it says quite a lot about how the DPRK likes to hide the negative aspects of life there, and to portray itself as a country where only good things take place.

What do you most hope readers will take away from your book?

I hope readers will come away with the understanding that the DPRK is a real country, where real people live. North Korea is different from other countries in many important ways, but its citizens are much more preoccupied with everyday things like marriage, how their kids are getting on at school, and what they are having for supper, than they are about politics and denuclearization. It is a country with over 20 million people, and I hope their lives and happiness are not overlooked as the international community engages with the DPRK to seek long-term solutions to the difficult problems it poses.

What are the most important needs of North Korea’s citizens?

North Koreans are people like the rest of us, and they have the same physical and emotional needs. They need enough to eat, which is a need not always met. They also need to have normal social interactions. Friendships are very important in the DPRK, even if they are somewhat different than friendships in more open societies. North Koreans also have their self-respect and pride. They are a proud people, and as information about the outside world leaks into the DPRK and they learn how poor and backward their country is they feel quite disoriented. They will need to hold onto their self-respect through what is likely to be a very difficult period in the coming years.

There has been significant speculation in recent months about the possibility of reform in North Korea. Have we seen any tangible signs of plans for reform?

There have been indications that Kim Jong Un had been planning some limited economic reforms, including allowing farmers to retain a certain percentage of their produce after giving part of it to the state. But the most recent report suggests that this plan has stalled after the government realized there would be a poor harvest this year. They have decided it is more important to feed the military than it is to implement economic reforms at this point in time.

Another type of reform is the possibility of greater cultural opening. Mickey Mouse appeared in front of the DPRK leadership at a concert a few weeks ago, for example, and there is also the appearance of Ri Sol Ju, Kim Jong Un’s wife. She is a very presentable young woman, and dresses smartly, (and without wearing the traditional Kim badge). But there have been no further appearances of Mickey Mouse, and Ri Sol Ju has not appeared in public for several weeks. I suspect that these reforms, too, have been put on hold.

These are two quite different types of reform that do not depend on each other, and it is not clear if either of them is going to move forward.

In terms of easing diplomatic relations with North Korea, do you think that reform would pave the way or are there other issues to keep in mind?

If reform does indeed take place – I have my doubts – it might not be the kind of reform that would help improve relations with the DPRK. Economic reform does not necessarily translate into a greater readiness for meaningful dialogue with the international community. 

A crucial point is that there are certain aspects of the DPRK regime that are extremely difficult to change. I argue in my book that the DPRK cannot conduct any kind of meaningful economic reform along the lines China did because to do so would erode the regime’s economic power over its citizens. The regime views this power as intrinsic to its survival. It also cannot allow greater openness because that would allow in new ideas to which the regime has no answer. It will be politically very difficult, and even dangerous, for the regime to encourage the greater openness we have seen in other reforming economies.

The DPRK regime is likely to continue broadly along the lines we have seen for many decades now. Although many people were hoping that Kim Jong Un would bring reforms, and perhaps even better relations with the West, as time passes it seems less likely that these hopes can be realized.

What should the international community keep in mind in its relations with North Korea?

The DPRK has made it abundantly clear it has no intention whatsoever of surrendering its nuclear weapons. It has been hardened in its belief by its analysis of what has happened in the Arab world. Negotiations and talks towards persuading the DPRK to surrender its weapons are doomed to failure. They are not going to do so, and any engagement with the DPRK has to take that as a starting point.

There is a tendency in the United States to see North Korea's foreign relations simply in terms of the U.S.-DPRK relationship (or lack of it). The DPRK’s relations with the United States are indeed very important, but you also have to see the world through the DPRK’s eyes. If you are sitting in Pyongyang, your single most important relationship is with the People’s Republic of China.

Beijing has been deeply concerned about the DPRK’s behavior in a number of areas. Earlier this year, for example, we saw the launch of North Korea’s rocket against China’s express wishes, and the seizure of Chinese fishermen by the DPRK navy. The relationship between the DPRK and China has its difficulties, and one of the big determinants in what happens to the DPRK in the immediate future is going to be the position on the DPRK taken by the incoming Chinese government after the Party Congress in November.


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Even in central Pyongyang almost any cultivable patch of ground is ploughed for crops, like this one just outside the diplomatic quarter. (Credit: John Everard) 

Stalls at Pyongyang spring trade fair -- the dominance of China at these events is clear. (Credit: John Everard) 

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North Korean newlyweds. They have probably presented flowers to a statue of Kim Il Sung earlier in the day, and are here seen outside the hotel that is hosting their wedding reception.
John Everard
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President Obama and Mitt Romney meet for their third debate to discuss foreign policy on Monday, when moderator Bob Schieffer is sure to ask them about last month's terrorist attack in Libya and the nuclear capabilities of Iran.

In anticipation of the final match between the presidential candidates, researchers from five centers at Stanford’s Freeman Spogli Institute for International Studies ask the additional questions they want answered and explain what voters should keep in mind.


What can we learn from the Arab Spring about how to balance our values and our interests when people in authoritarian regimes rise up to demand freedom?  

What to listen for: First, the candidates should address whether they believe the U.S. has a moral obligation to support other peoples’ aspirations for freedom and democracy. Second, they need to say how we should respond when longtime allies like Egypt’s Hosni Mubarak confront movements for democratic change.

And that leads to more specific questions pertaining to Arab states that the candidates need to answer: What price have we paid in terms of our moral standing in the region by tacitly accepting the savage repression by the monarchy in Bahrain of that country's movement for democracy and human rights?  How much would they risk in terms of our strategic relationship with Bahrain and Saudi Arabia by denouncing and seeking to restrain this repression? What human rights and humanitarian obligations do we have in the Syrian crisis?  And do we have a national interest in taking more concrete steps to assist the Syrian resistance?  On the other hand, how can we assist the resistance in a way that does not empower Islamist extremists or draw us into another regional war?  

Look for how the candidates will wrestle with difficult trade-offs, and whether either will rise above the partisan debate to recognize the enduring bipartisan commitment in the Congress to supporting democratic development abroad.  And watch for some sign of where they stand on the spectrum between “idealism” and “realism” in American foreign policy.  Will they see that pressing Arab states to move in the direction of democracy, and supporting other efforts around the world to build and sustain democracy, is positioning the United States on “the right side of history”?

~Larry Diamond, director of the Center on Democracy, Development, and the Rule of Law


What do you consider to be the greatest threats our country faces, and how would you address them in an environment of profound partisan divisions and tightly constrained budgets? 

What to listen for: History teaches that some of the most effective presidential administrations understand America's external challenges but also recognize the interdependence between America's place in the world and its domestic situation.

Accordingly, Americans should expect their president to be deeply knowledgeable about the United States and its larger global context, but also possessed of the vision and determination to build the country's domestic strength.

The president should understand the threats posed by nuclear proliferation and terrorist organizations. The president should be ready to lead in managing the complex risks Americans face from potential pandemics, global warming, possible cyber attacks on a vulnerable infrastructure, and failing states.

Just as important, the president needs to be capable of leading an often-polarized legislative process and effectively addressing fiscal challenges such as the looming sequestration of budgets for the Department of Defense and other key agencies. The president needs to recognize that America's place in the world is at risk when the vast bulk of middle class students are performing at levels comparable to students in Estonia, Latvia and Bulgaria, and needs to be capable of engaging American citizens fully in addressing these shared domestic and international challenges.

~Mariano-Florentino Cuéllar, co-director of the Center for International Security and Cooperation


Should our government help American farmers cope with climate impacts on food production, and should this assistance be extended to other countries – particularly poor countries – whose food production is also threatened by climate variability and climate change?

What to listen for: Most representatives in Congress would like to eliminate government handouts, and many would also like to turn away from any discussion of climate change. Yet this year, U.S. taxpayers are set to pay up to $20 billion to farmers for crop insurance after extreme drought and heat conditions damaged yields in the Midwest.

With the 2012 farm bill stalled in Congress, the candidates need to be clear about whether they support government subsidized crop insurance for American farmers. They should also articulate their views on climate threats to food production in the U.S. and abroad.

Without a substantial crop insurance program, American farmers will face serious risks of income losses and loan defaults. And without foreign assistance for climate adaptation, the number of people going hungry could well exceed 15 percent of the world's population. 

~Rosamond L. Naylor, director of the Center on Food Security and the Environment


What is your vision for the United States’ future relationship with Europe? 

What to listen for: Between the end of World War II and the end of the Cold War, it was the United States and Europe that ensured world peace. But in recent years, it seems that “Europe” and “European” have become pejoratives in American political discourse. There’s been an uneasiness over whether we’re still friends and whether we still need each other. But of course we do.

Europe and the European Union share with the United States of America the most fundamental values, such as individual freedom, freedom of speech, freedom to live and work where you choose. There’s a shared respect of basic human rights. There are big differences with the Chinese, and big differences with the Russians. When you look around, it’s really the U.S. and Europe together with robust democracies such as Canada and Australia that have the strongest sense of shared values.

So the candidates should talk about what they would do as president to make sure those values are preserved and protected and how they would make the cooperation between the U.S. and Europe more effective and substantive as the world is confronting so many challenges like international terrorism, cyber security threats, human rights abuses, underdevelopment and bad governance.

~Amir Eshel, director of The Europe Center


Historical and territorial issues are bedeviling relations in East Asia, particularly among Japan, China, South Korea, and Southeast Asian countries. What should the United States do to try to reduce tensions and resolve these issues?

What to listen for: Far from easing as time passes, unresolved historical, territorial, and maritime issues in East Asia have worsened over the past few years. There have been naval clashes, major demonstrations, assaults on individuals, economic boycotts, and harsh diplomatic exchanges. If the present trend continues, military clashes – possibly involving American allies – are possible.

All of the issues are rooted in history. Many stem from Imperial Japan’s aggression a century ago, and some derive from China’s more assertive behavior toward its neighbors as it continues its dramatic economic and military growth. But almost all of problems are related in some way or another to decisions that the United States took—or did not take—in its leadership of the postwar settlement with Japan.

The United States’ response to the worsening situation so far has been to declare a strategic “rebalancing” toward East Asia, aimed largely at maintaining its military presence in the region during a time of increasing fiscal constraint at home. Meanwhile, the historic roots of the controversies go unaddressed.

The United States should no longer assume that the regional tensions will ease by themselves and rely on its military presence to manage the situation. It should conduct a major policy review, aimed at using its influence creatively and to the maximum to resolve the historical issues that threaten peace in the present day.

~David Straub, associate director of the Korea Studies Program at the Walter H. Shorentein Asia-Pacific Research Center

 

Compiled by Adam Gorlick.

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President Obama and Mitt Romney speak during the second presidential debate on Oct. 16, 2012. Their third and final debate will focus on foreign policy.
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Certain East Asian territorial disputes have simmered, unresolved, since the arrangements concluding the Second World War: Japan, China, and Taiwan contest sovereignty over the Senkaku/Diaoyu(tai) islands and their surrounding waters; South Korea and Japan both assert a claim to Dokto/Takeshima island (also called Liancourt Rocks); Japan and Russia have not yet signed a formal peace treaty ending the war, mainly because of their continuing dispute regarding sovereignty over the Northern Territories/southern Kuriles; and China, Taiwan and Vietnam plus three other nations assert sovereignty over one or more of the Spratly Island group in the South China Sea. These contending claims arise -- and generate heat -- from conflicting historical memories, national identities, nationalistic impulses, regional power rivalries, and potentially rich economic benefits. China's rising military power and concomitantly more assertive foreign policy posture have added to that volatile mix. The United States was, in a sense, "present at the creation" of the specific postwar arrangements -- that failed adequately to resolve historical issues and left the contested East China Sea islands in a legally uncertain status. The Obama administration's announced "pivot" or "rebalancing" toward Asia was accompanied by public affirmations of enduring U.S. policy interests in Asia and by a call for China to settle its South China Sea disputes through multilateral negotiations.  So the U.S. is involved to a greater or lesser degree in each of the contemporary East Asian territorial disputes. Keyser will discuss the U.S. policymaker's perspective on these territorial conflicts including whether the U.S. government can and should play an active role in facilitating resolutions. 

Donald W. Keyser retired from the U.S. Department of State in September 2004 after a 32-year career.  He had extensive domestic and foreign experience in senior policy positions, conflict resolution, intelligence operations and analysis, and law enforcement programs. His career focused geographically on U.S. policy toward East Asia, particularly China, Taiwan, Hong Kong, Japan and the Korean Peninsula. Fluent in Chinese and professionally conversant in Japanese, Russian and French, he served three tours at the American Embassy in Beijing and two tours at the American Embassy in Tokyo. A Russian language and Soviet/Russian area studies specialist in his undergraduate and early graduate-level work, Keyser served 1998-99 as Special Negotiator and Ambassador for Regional Conflicts in the Former USSR. He is currently a Non-Resident Senior Fellow at the China Policy Institute, University of Nottingham, U.K.

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Donald Keyser Retired State Department Senior Foreign Service Officer and the 2008-09 Pantech Fellow, Shorenstein Asia-Pacific Research Center, Stanford University Speaker
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Sixty years have passed since the signing and enactment of the San Francisco Peace Treaty. Prepared against the background of the intensifying Cold War and signed by forty-nine countries (but not by the USSR, China, nor Korea), this multilateral treaty fell far short of settling outstanding issues at the end of World War II or facilitating a clean start for the “postwar” period. Rather, various aspects of the settlement were left equivocal.

In East Asian nations, the time span of sixty years (“kanreki” in Japanese) has special meaning, signifying the end of one historical cycle and the beginning of a new spirit and a new era in time. In reality, however, the major destabilizing factors in this region are still the old lingering WWII/Cold War regional conflicts, such as the territorial disputes between Japan and its neighbors, the tensions in the Korean peninsula, and the Taiwan Strait problem. This presentation will focus on these unresolved problems in terms of their treatment in the San Francisco Peace Treaty, and consider their contemporary status and future trajectories in East Asia.

Kimie Hara specializes in modern and contemporary international relations of the Asia-Pacific region. Her books include Cold War Frontiers in the Asia-Pacific: Divided Territories in the San Francisco System (2007, 2012), Japanese Diplomacy through the Eyes of Japanese Scholars Overseas (2009, edited in Japanese), Northern Territories, Asia-Pacific Regional Conflicts and the Åland Experience: Untying the Kurillian Knot (2009, edited with Geoffrey Jukes), and Japanese-Soviet/Russian Relations since 1945: A Difficult Peace (1998). She received her Ph.D. from the Australian National University and held visiting fellowships/professorships at the Kyoto University, the University of Tokyo, the International Institute for Asian Studies/University of Amsterdam, the East-West Center, Stockholm University, and the Institute of Oriental Studies of the Russian Academy of Science.

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Kimie Hara Renison Research Professor, and the Director of East Asian Studies Speaker Renison University College, University of Waterloo, Canada
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Asia-Pacific Research Center
Encina Hall, Room C332
616 Serra St.
Stanford, CA 94305-6055

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2012-2013 Shorenstein Postdoctoral Fellow
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Jaeeun Kim was a Shorenstein Postdoctoral Fellow at the Walter H. Asia-Pacific Research Center for the 2012–13 academic year. Before coming to Stanford, she was a postdoctoral research associate at the Center for the Study of Religion at Princeton University for the 2011–12 academic year. She specializes in political sociology, ethnicity and nationalism, and international migration in East Asia and beyond, and is trained in comparative-historical and ethnographic methods.

During her time at Stanford, Kim set out to complete the manuscript of her first book based on her dissertation, entitled Colonial Migration and Transborder Membership Politics in Twentieth-Century Korea. Drawing on archival and ethnographic data collected through 14 months of multi-sited field research in South Korea, Japan, and China, the dissertation analyzes diaspora politics in twentieth-century Korea, focusing on colonial-era ethnic Korean migrants to Japan and northeast China.

In addition, she is planning to further develop her second project on the migration careers, legalization strategies, and conversion patterns of ethnic Korean migrants from northeast China to the United States. The project examines the transpacific flows of people and religious faiths between East Asia and North America through the lens of the intersecting literatures on religion, migration, ethnicity, law, and transnationalism. She has completed ethnographic field research in Los Angeles, New York, and northeast China for this project.

Kim’s publications include articles in Theory and Society, Law and Social Inquiry, and European Journal of Sociology. She has been awarded various fellowships that support interdisciplinary and transnational research projects, including those from the Social Science Research Council, the Wenner-Gren Foundation, and the American Council of Learned Societies.

Kim was born and grew up in Seoul, South Korea. She holds a BA in law (2001) and an MA in sociology (2003) from Seoul National University, and an MA (2006) and PhD (2011) in sociology from the University of California, Los Angeles. After completing her fellowship term at Stanford, she will be an assistant professor in the Department of Sociology and Anthropology at George Mason University, beginning in fall 2013. 

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The U.S.-Japan relationship is not much in the headlines these days—and when it is the stories seem to focus on issues, such as Okinawa and beef, that have bedeviled ties seemingly for decades. But, in the midst of seismic shifts in Asia-Pacific security and global economic relations, shouldn’t the two countries be talking about something else?

Many in American industry have thought so and in 2009 the American Chamber of Commerce in Japan released a white paper calling for a new set of discussions with Japan directed at capturing the innovation and growth potential of the emerging global Internet economy. Accompanying the call were a set of over 70 specific recommendations for discussion in areas ranging from privacy, security, intellectual property, spectrum management, cyber security to competition—an agenda for the future not the past.

The paper found resonance with the new Democratic Party government in Japan and the Obama administration that were searching for a new direction and vocabulary for U.S.-Japan economic relations and were mindful that partnership with Japan in this area strengthened the U.S. hand in dealing with preemptive attempts elsewhere to define rule of the road for the Internet and “cloud computing.” 

The Dialogue was formally launched in the fall of 2010 and its third plenary session is taking place in Washington, D.C. October 16 to 19, 2012. Professor Jim Foster is participating in the Dialogue as a leading member of the U.S. private sector delegation to the talks. He will be coming to Stanford immediately following the joint industry-government meeting on October 18 (the governments will continue in closed-door session through the 19th) and will offer his analysis and insight into the discussions in Washington and their implications for future cooperation between Japan and the U.S. industry in the cloud computing field and for the two governments on challenging issues of broader Internet governance.

Jim Foster is currently a professor in the Graduate School of Media and Governance at Keio University, where he teaches and researches on U.S. foreign policy issues and global Internet policy. He is the co-director of Keio’s Internet and Society Institute. Foster worked as a U.S. diplomat from 1981 to 2006, serving in Japan, Korea, the Philippines and at the U.S. Mission to the EU. He was director for corporate affairs at Microsoft Japan from 2006 to 2011. He is a former vice president of the American Chamber of Commerce in Japan and a co-author of the ACCJ White Paper on the Internet Economy.

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Jim Foster Professor, Keio University and Vice-Chair of the American Chamber of Commerce (ACCJ) in Japan Internet Economy Task Force Speaker
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Northeast Asia has witnessed growing intra-regional interactions, especially in the realms of culture and economy. Yet wounds from past wrongs—committed during colonialism and war—are not fully healed and the question of history has become heated across Northeast Asia.  East Asians have recognized the need for reconciliation and sought to achieve that goal through various tactics—apology politics, litigation, joint history writing, and regional exchanges. While each had its own merit none have succeeded and all nations, sharing a reluctance to fully confront the complexity of that past, tend to blame others. With the increased salience of the history question in Northeast Asian regional relations, a growing body of works, both academic and policy-oriented, addresses this issue.  However, much of the discourse treats the history question as an intra-Asian issue and neglects to involve the U.S. as a central variable. A predominant view among U.S. officials has been that this is primarily a matter for Asians. However, the United States can hardly afford to stand outside these disputes and we need to explore how the U.S. can play a constructive role in facilitating historical reconciliation in the region.

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Shorenstein APARC
Encina Hall E301
616 Jane Stanford Way
Stanford, CA 94305-6055
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Senior Fellow at the Freeman Spogli Institute for International Studies
Professor of Sociology
William J. Perry Professor of Contemporary Korea
Professor, by Courtesy, of East Asian Languages & Cultures
Gi-Wook Shin_0.jpg PhD

Gi-Wook Shin is the William J. Perry Professor of Contemporary Korea in the Department of Sociology, senior fellow at the Freeman Spogli Institute for International Studies, and the founding director of the Korea Program at the Walter H. Shorenstein Asia-Pacific Research Center (APARC) since 2001, all at Stanford University. In May 2024, Shin also launched the Taiwan Program at APARC. He served as director of APARC for two decades (2005-2025). As a historical-comparative and political sociologist, his research has concentrated on social movements, nationalism, development, democracy, migration, and international relations.

In Summer 2023, Shin launched the Stanford Next Asia Policy Lab (SNAPL), which is a new research initiative committed to addressing emergent social, cultural, economic, and political challenges in Asia. Across four research themes– “Talent Flows and Development,” “Nationalism and Racism,” “U.S.-Asia Relations,” and “Democratic Crisis and Reform”–the lab brings scholars and students to produce interdisciplinary, problem-oriented, policy-relevant, and comparative studies and publications. Shin’s latest book, The Four Talent Giants, a comparative study of talent strategies of Japan, Australia, China, and India to be published by Stanford University Press in the summer of 2025, is an outcome of SNAPL.

Shin is also the author/editor of twenty-six books and numerous articles. His books include Korean Democracy in Crisis: The Threat of Illiberalism, Populism, and Polarization (2022); The North Korean Conundrum: Balancing Human Rights and Nuclear Security (2021); Superficial Korea (2017); Divergent Memories: Opinion Leaders and the Asia-Pacific War (2016); Global Talent: Skilled Labor as Social Capital in Korea (2015); Criminality, Collaboration, and Reconciliation: Europe and Asia Confronts the Memory of World War II (2014); New Challenges for Maturing Democracies in Korea and Taiwan (2014); History Textbooks and the Wars in Asia: Divided Memories (2011); South Korean Social Movements: From Democracy to Civil Society (2011); One Alliance, Two Lenses: U.S.-Korea Relations in a New Era (2010); Cross Currents: Regionalism and Nationalism in Northeast Asia (2007);  and Ethnic Nationalism in Korea: Genealogy, Politics, and Legacy (2006). Due to the wide popularity of his publications, many have been translated and distributed to Korean audiences. His articles have appeared in academic and policy journals, including American Journal of SociologyWorld DevelopmentComparative Studies in Society and HistoryPolitical Science QuarterlyJournal of Asian StudiesComparative EducationInternational SociologyNations and NationalismPacific AffairsAsian SurveyJournal of Democracy, and Foreign Affairs.

Shin is not only the recipient of numerous grants and fellowships, but also continues to actively raise funds for Korean/Asian studies at Stanford. He gives frequent lectures and seminars on topics ranging from Korean nationalism and politics to Korea's foreign relations, historical reconciliation in Northeast Asia, and talent strategies. He serves on councils and advisory boards in the United States and South Korea and promotes policy dialogue between the two allies. He regularly writes op-eds and gives interviews to the media in both Korean and English.

Before joining Stanford in 2001, Shin taught at the University of Iowa (1991-94) and the University of California, Los Angeles (1994-2001). After receiving his BA from Yonsei University in Korea, he was awarded his MA and PhD from the University of Washington in 1991.

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Director of the Korea Program and the Taiwan Program, Shorenstein Asia-Pacific Research Center
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Gi-Wook Shin Director, Shorenstein APARC; Director, Korean Studies Program; Tong Yang, Korea Foundation, and Korea Stanford Alumni Chair of Korean Studies; Professor of Sociology; and Senior Fellow, Freeman Spogli Institute for International Studies Speaker Stanford University
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Hong Sun Ko, "Competition in Korea's Smartphone Market"

Like a fierce sports match, competition between the best enterprises drives the force to provide better products and service to customers.  Additionally, other macro-environmental factors such as politics, economics, social and cultural issues play an equally important role.  However, the core of competition never changes - the key point is to get to the consumer’s mind first with “usability” and “newness” and continue to do so.  In this presentation, Ko will discuss the competition in the smartphone market in Korea based on his personal experience and perspective.

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Hong Sun Ko Samsung Electronics Speaker
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This year is one of elections and leadership changes throughout the Asia-Pacific region.
Earlier in 2012, Taiwan reelected President Ma Ying-jeou to a second term. North Korea and
Russia have already seen transfers of power this year; it will be China’s turn in the fall. The United States holds its presidential election in November. And South Korea will elect a president in December. Individually and collectively, these leadership changes hold crucial implications for Northeast Asian nations as well as the United States.

In this article, Gi-Wook Shin explores the possible implications of South Korea's upcoming presidential election.

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