Expanding the Field of Korean Studies

As he welcomed conference attendees, Stanford sociologist Gi-Wook Shin, the William J. Perry Professor of Contemporary Korea and founding director of the Korea Program, explained that the goal in gathering participants and presenters who represent deep and varied interests in Korea is to highlight the importance of Korean studies programs and build bridges between the United States and Korea, creating a lasting impact well beyond campus.

Shin, who also serves as APARC director, reflected on the efforts made to build a thriving Stanford research hub on contemporary Korea. These include establishing a Korean collection at the East Asia Library, recruiting faculty with expertise in both the social sciences and the humanities, academic publishing, offering training and fellowship opportunities, and events programming.

The conference’s dual focus on North Korea’s geopolitics and South Korea’s Hallyu reflects Shin’s commitment to expanding the range of inquiry about Korea. “To understand contemporary Korea and further Korean studies, it is critical to couple the traditional focus on the Peninsula’s security dilemma with a broader examination of Korean society and culture,” he said.

Professor of International Studies Michael McFaul, director of the Freeman Spogli Institute for International Studies, the parent organization of APARC and the Korea Program, and Professor of Jewish Studies Gabriella Safran, the senior associate dean for humanities and arts, contributed additional welcome remarks, symbolizing the Korea Program’s bridging of both the social science and humanities fields. Safran observed that Korean studies instruction at Stanford has been designed to engage the university community broadly and highlighted the evolution of Stanford students’ understanding of popular culture, thanks in part to the rising popularity of the Korean Wave.

North Korea’s Geopolitics and Society

The morning session of the conference opened with a panel on North Korea. Attendees heard from Siegfried Hecker, professor emeritus in management science and engineering, about the prospects for a renewed diplomacy policy with North Korea; from Kim Sook, former ROK ambassador to the United Nations, about the status of inter-Korean relations and North Korea’s efforts to stave off a COVID-19 crisis; and from Joohee Cho, Seoul bureau chief at ABC News, about the challenges of reporting from and on North Korea and the need to better understand North Korean society beyond the trope of the diplomacy of denuclearization.

Reflecting Back, Looking Ahead

Ambassador Kim, who is also a former fellow with the Korea Program, is one of many Program alumni from the academic, policy, and industry sectors. Speakers on the following panel represented the scope of expertise of the Program’s alumni community and the wide-ranging training and fellowship opportunities the Program facilitates.

The panel brought together Paul Chang, associate professor of sociology at Harvard University, Joon-woo Park, former ROK ambassador to the EU and Singapore, Jong Chun Woo, former president of Stanford APARC-Seoul Forum, and Megan Faircloth, a Stanford Senior in the Department of East Asian Languages and Cultures, to consider the Korea Program’s past, present, and vision for the future.

Hard, Soft, and Smart Power

Delivering the keynote address on the first day of the conference, former UN Secretary-General Ban Ki-moon focused on the paradox of the two Koreas. On the one hand, the Republic of Korea has followed a remarkable national development trajectory to become a powerhouse of cultural and artistic creativity – “a global soft power pace-setter,” said Mr. Ban. On the other hand, North Korea, with its stunted development, is seen as a global pariah, and its fixation on hard power suffocates the creativity, innovation, and culture of its own people through systemic repression, state control, and censorship.

But hard power and soft power are not the only two paths, Mr. Ban stated. He went on to explain that a truly advanced country should embrace a forward-thinking national identity of smart power, combining and ultimately transcending hard power- and soft power-related attributes and characteristics. “In an uncertain future, I am certain that Korea’s ascension into a smart power can advance a common destiny for all, one rooted in peace, sustainability, and prosperity,” said Mr. Ban. The best way to achieve this vision, he concluded, is to educate new generations to embody the principles of global citizenship and help them live in harmony and peace with other human beings, irrespective of their nationality.

The soft and hard power strategies of the two Koreas are also the focus of two new documentaries commissioned by the Korea Program. Focused on K-pop and the North Korean human rights crisis, the films are intended to help scholars in teaching students about these two topics. The conference included the unveiling of the documentaries’ trailers and a discussion with film director Hark Joon Lee. The complete documentaries will be released later this year.

Hallyu Has No Borders

There is no doubt that the speaker who most charmed conference attendees and the multitudes of global viewers who watched the event livestream was SUHO, leader of K-pop group EXO. “Today, I am here as the guardian of EXO and K-pop,” SUHO said at the start of his speech, referring to the meaning of his stage name.

He went on to talk about his decade-long experience as a K-pop artist and the hard work and level of detail that go into the complex choreography of the K-pop dances, emphasizing the special, social media-driven emotional bond K-pop artists share with their global fanbase and noting how many fans take a deeper interest in Korean culture because they follow EXO.

Hallyu has no borders and no longer stops at one specific art form, concluded SUHO. “We are witnessing its expansion into our society from every angle: music, dramas, movies, food, education, and more. K-culture is more than a passing trend. It’s a global phenomenon that will continue to grow and evolve,” he said.

Joining SUHO for a discussion of the Korean Wave were Stanford’s Marci Kwon, assistant professor of art and art history, and Angela Killoren, CEO of CJ ENM America, Inc., who oversees U.S. operations for the South Korean entertainment conglomerate that is known for its multiple Academy Award-winning movie “Parasite” and popular K-dramas such as “Crash Landing on You.”

Killoren described the evolution of the global adoption of K-dramas, largely made possible by their distribution through Netflix, and offered insights into the drivers and shapers of the rise of Korean entertainment. According to Killoren, unlike the predominantly male gaze-driven entertainment forms in other cultures, Korean entertainment content caters to the female gaze, as befitting the consumer side of the Korean economy that has been driven by the purchasing power of women

From Immediate Interest to Long-Term Commitment

The second day of the conference convened leading academics to examine how to translate the wide interest in North Korea and K-pop into Korean studies. Panelists included Michelle Cho, assistant professor of East Asian studies at the University of Toronto, David Kang, professor of international relations and business at USC, and Stanford’s own Yumi Moon, associate professor of history, and Dafna Zur, associate professor of East Asian languages and cultures and director of the Center for East Asian Studies.

The panelists agreed on the importance of funding and supporting the study of Korean language in higher education, providing students with tools to articulate their knowledge and experience and help them arrive at insights that are personal, meaningful, and constructive; and fostering and supporting junior faculty. The discussion was followed by a lively Q&A session that engaged many student attendees.

Future Visions of K-pop

The conference concluded with a keynote speech by Soo-Man Lee, founder and chief producer of SM Entertainment. SM is one of South Korea's largest entertainment companies and is famous for fostering and popularizing the careers of a myriad of K-pop groups and stars — including the likes of aespa, NCT, Red Velvet, SUPER JUNIOR, and EXO — and for leading the worldwide K-pop phenomenon and the musical side of Hallyu

Lee recounted his roots as “K-pop’s first mover,” explaining how K-pop music expanded globally and how it demonstrates the power of content amid exponential technological revolution. “It connects the hearts of people around the world beyond generations and ideologies,” he said.

Lee described SM’s systematic production and management system, which he coined “Culture Technology (CT)” and which includes casting, training, content production, and marketing. This so-called CT system is the “growth engine of K-pop,” he noted.

He elaborated on his vision for a future of K-pop that centers on the “Play2Create” (P2C) ecosystem and combines metaverse technology. Within this blockchain-based ecosystem, which Lee says forms part of a new creator economy, fans, or “prosumers” can proactively use the original SM intellectual property to enjoy and create new content through recreation. The ultimate vision of K-pop and Hallyu is to contribute to human creativity, concluded Lee.

The conference made headlines in Korean media and elsewhere. Explore selected media coverage, the event press release, conference agenda, and YouTube playlist including the full livestream recordings via the links below

Selected Media Coverage

• The Stanford Daily - May 26
• Yonhap News - May 22
• Yonhap News - May 21
• Yonhap News - May 20
• Yonhap News - May 20
• SPOTV News - May 21
• Rappler - May 20

Event page and complete agenda 
Event press release 

The Korea Program at Stanford's Walter H. Shorenstein Asia-Pacific Research Center (APARC) will mark its 20-year anniversary with a conference focused on North Korea’s geopolitics and South Korea’s pop culture wave (Hallyu), two aspects of Korea that continue to intrigue the public. Exploring how to translate this public attention into an increased academic interest in Korea, the conference will be headlined by Ban Ki-moon, former United Nations Secretary-General, and Soo-Man Lee, Founder and Chief Producer of SM Entertainment, who will join a lineup of speakers including SUHO, leader of K-pop group EXO. The two-day event will take place on May 19 and May 20, 2022, at Stanford’s Bechtel Conference Center, and is free and open to the public.

Breaking with the format of a traditional academic conference, the event will bring together scholars and experts to envision new horizons for the field of Korean Studies. It will include panel discussions on issues such as security on the Korean peninsula, North Korean human rights, U.S.-DPRK relations, and the rising global popularity of South Korea’s soft power, with a focus on K-dramas and K-pop. Scholars from Stanford and other prestigious North American universities will join on-stage conversations with leading practitioners including Joohee Cho, Seoul Bureau Chief at ABC News, and Angela Killoren, CEO of CJ ENM America, as well as government officials including Kim Sook, the former South Korean Ambassador to the UN, and Joon-woo Park, the former South Korean Ambassador to the EU, both former visiting fellows at the Korea Program.

Kim Hyong-O, the former speaker of South Korea’s National Assembly as well as a Korea Program alum, and Geun Lee, the president of the Korea Foundation, will deliver remarks at a private dinner event, which will recognize major donors and supporters of the Program.

“We are delighted to mark the twentieth anniversary of the Korea Program with such an outstanding lineup of speakers,” says Gi-Wook Shin, William J. Perry Professor of Contemporary Korea at Stanford and the Program’s founding director. “For the past two decades, the Program has produced exceptional research on pressing issues, fostered connection between scholars and policymakers, and nurtured numerous students,” Shin notes. These accomplishments will be on display in the Korea Program’s new digital archives, which will be unveiled at the conference.

The event will also feature previews of two brand new documentaries, one on K-pop and the other on North Korean human rights, directed by Hark Joon Lee. “It is our hope that these documentaries will deepen global understanding of these issues and be used to help teach the next generation of students about Korea,” says Shin, who provided input on the films along with his research team at the Korea Program.

“We are incredibly grateful to those who have helped the Korea Program thrive over the past two decades,” notes Shin. “This conference will be an opportunity to share our thanks and reflect on our achievements while looking forward to the Program’s future.”

For conference registration, as well as the full agenda and speaker list, please visit the event page. Registration will open on Monday, May 2, 2022, at 9:00 a.m. PDT.

The conference will be live-streamed on APARC's YouTube channel.

About the Korea Program

The Korea Program at Stanford’s Shorenstein Asia-Pacific Research Center is a West Coast hub of scholarship on contemporary Korea and the issues shaping the future of the Korean Peninsula and U.S.-Korea relations. Our work examines these topics from regional and comparative perspectives through cultural, political, and economic lenses. We train and support emerging Korea scholars and convene experts from academia, government, business, and civil society for dialogue, research, and publishing activities that inform policymakers in the United States and Korea and strengthen the bonds between the two countries. For more information, visit our website.

Media Advisory and Press Contact

Journalists interested in covering the conference should contact Shorenstein APARC’s Associate Director for Communications and External Relations Noa Ronkin at noa.ronkin@stanford.edu by May 17 at 9:00 a.m. PT to register. At the venue, they will be required to present a press credential from an established news organization. Freelance reporters should email a letter from the news organization for which they work to Noa Ronkin by the May 17 deadline. The press area is limited and press seating is not guaranteed.

This is an English translation of an article first published by the Chosun Ilbo.
See also the coverage by VOA Korea.

"Americans wonder why K-pop stars don't talk about universal issues such as human rights problems,” says Stanford sociologist Gi-Wook Shin, the director of the Shorenstein Asia-Pacific Research Center (APARC). “Isn’t it time for K-pop singers, too, to use their position to speak out?”

According to Shin, who is also the founding director of the Korea Program at APARC, K-pop and North Korean human rights are two aspects of Korea that particularly draw the interest of the general public in the United States. In May 2022, APARC will mark the 20th anniversary of the Korea Program. As part of the commemorative activities, the Program is producing a documentary about K-pop, followed by one that covers North Korean human rights.

"With a focus on these two issues, we hope to strengthen the Korea Program’s academic roots by linking to the field of Korean studies and to shed new light on North Korean human rights,” said Shin in a February 8th interview with Chosun Ilbo. He noted that, when seeking out topics for the documentaries to spotlight, he and his team kept in mind Silicon Valley’s strong consumer-oriented climate and the interests of students and the public.

In South Korea, the production of the documentaries is carried out by director Lee Hark-joon, a professor at Kyungil University and former TV Chosun producer-director. Lee is the creator of "Crossing Heaven’s Border," a documentary about North Korean defectors, as well as "9 Muses of Star Empire," which recorded scenes of the K-pop industry. For the forthcoming documentaries, he intends to capture footage that has not been seen on camera before, such as domestic K-pop production sites and the human rights movement in the North Korea-China border region.

To plan the creative direction of the K-pop documentary, the team at APARC has met frequently with the production crew in Korea via Zoom. Researchers of diverse origins and ethnicities participate in these meetings, but the official language is Korean. According to Shin, "Students acquire Korean even through self-study, and many are familiar with K-pop groups that I hadn’t even heard of, like aespa." He adds that "We spent two lectures on K-pop in my course on Korea last year, and there is not enough suitable video material to use for classes — this is another motivation behind producing these documentaries."

When Shin meets with Stanford students to discuss K-pop, they ask questions such as why, if K-pop enjoys immense status, K-pop singers do not seem to talk about issues such as human rights, whether Korean singers know that crowds of demonstrators sing K-pop songs while protesting for democratization in Asian countries like Myanmar, and if K-pop will be sustainable.

While these are questions that must be answered for K-pop’s future, "Americans are reading K-pop in a very American code," explains Shin. Americans also supported the South Korean human rights movement during the time of the country's authoritarian government in the 1970s. “Now,” notes Shin, “American intellectuals constantly discuss North Korean human rights or Chinese democracy. On the other hand, it is ironic that South Korean progressive groups, who received foreign help in their fight for human rights in the 1970s, downplay the human rights crisis in North Korea."

Shin shared that he and his team are also considering plans to make a proper documentary on Korea and distribute it through Netflix, where Korean content is gaining immense popularity.