In this session of the Shorenstein APARC Corporate Affiliate Visiting Fellows Research Presentations, the following will be presented:

Yasunori Kakemizu, "Strategy of CATV in the Competitive TV Market: Open vs. Closed Models"

After prospering for more than a half-century in the United States, the cable industry is taking on a new competitor, Over-The-Top providers (OTT). OTT providers are a product of the information technology revolution that emerged from the invention of Internet protocol of the late 20th century. In his research presentation, Kakemizu tries to answer the question: What is the strategy of the cable industry in the United States and what will happen to it in the near future? Kakemizu analyzes the current threat and opportunity facing cable television companies, focusing on the strategies against OTT, such as Netflix and Hulu.

Hideaki Koda, "Driving the Electric Vehicle Forward: Reshaping Car Sharing with EV and ICT"

Should the all-electric vehicle challenge the traditional car head-on in the mainstream market? The answer may be "no" if you look back on the history of disruptive innovations. An innovative technology at its dawn often succeeds first in a smaller, untapped market where its strengths shine and its weaknesses are shadowed (or even turned into strengths). It then enters the mainstream market over time by achieving more maturity, as typically shown in the computer market. Then where is the market for the electric vehicle? It might be car sharing, which is thought to be a potentially large market. Koda discusses how to combine electric vehicles and car sharing with information and communications technology (e.g. Big Data processing) to achieve a win-win solution for all by taking advantage of the unique characteristics of the electric vehicle.  

Haiming Li, "Competing Strategies for China's Large Commercial Banks"

Competing strategies are critical to China's large commercial banks, as they determine future direction of development for these banks. Research shows that following five strategies, namely a strategy for lead changes, a strategy for globalization, a strategy for diversification, a strategy for systematic risk management, as well as a strategy for establishing a decision-making support system, need to be adapted. Coordinated implementation of these strategies will enhance the competitiveness of China's large commercial banks both home and abroad.

Yoshimasa Waseda, "Nantotechnolgoy for Fuel Cells: The Impact and Analysis of the Status Using Patent Information"

Judging from the need to reduce increasing dangers of future global climate change, clean energy has become more important and is a key issue for future development. Fuel cells are a candidate for achieving clean energy in the future although they currently have some disadvantages. Many researchers study the application of nanotechnology for fuel cells to solve these disadvantages using the unique phenomena of nanomaterials. In this presentation, Waseda discusses the impact of nanotechnology for fuel cells and analyzes the status of each region using patent information.

Energy geopolitics in East Asia have reflected strong competition among major energy consuming countries (China, Japan and Korea) despite the alleged necessity of energy cooperation to cope with uncertainties in the global energy market and to prevent potential conflicts regarding energy supply. Lacking abundant energy resources, South Korea has to face the tough challenges of energy supply and climate change as well as the North Korean energy and nuclear crisis. In recent years, South Korea has actively pursued overseas energy development to guarantee the stable procurement of hydrocarbon energy resources and introduced a Green Growth policy to deal with the challenges of climate change and clean energy. The Green Growth policy symbolizes a paradigm shift to cope with climate change, fossil fuel depletion, and global economic recession by creating new engines of economic growth through green technology and clean energy. Based on strong political support and policy measures, it has showed noticeable progress in a short period of time, but the transition from a hydrocarbon-based to a renewable-based economy faces enormous uncertainties and challenges. South Korea has also been active in participating East Asian energy cooperation, which is also important in dealing with the serious North Korean energy crisis.

Jae-Seung Lee is a visiting scholar with the Korean Studies Program (KSP) for the 2011–12 academic year, and he is also currently a professor of international studies at Korea University. Before joining the faculty of Korea University, he had served as a professor at the Institute of Foreign Affairs and National Security (IFANS) of Ministry of Foreign Affairs and Trade.  His current research includes energy security and energy diplomacy of Korea.

Jae-Seung Lee has authored a series of books and articles on East Asian energy security. He is a Managing Director of the Center for Energy and Environment at the Institute of Sustainable Development (ISD) at Korea University and has organized the Korea Energy Forum (KEF) since 2005. Professor Lee is editor-in-chief of Korea Review of International Studies and serves as a Member of the Policy Advisory Board of the Presidential Secretariat (Foreign and Security Affairs) and Vice Director of Ilmin International Relations Institute (IIRI). Professor Lee holds a BA in political science from Seoul National University and an MA and a PhD in political science from Yale University. He has taught at Yale University, Seoul National University, and Korea University. 

This event is made possible by the generous support from the Koret Foundation.

Young Muk Jeon, "The Financial Crisis and Life Insurance Companies"

The global financial market clearly rebounded from the shock of the 2008 financial crisis.  However, recently the market volatility has grown due to oil price hikes, the European debt crisis and the anemic U.S. economic growth rate.  A series of financial institutions filed bankruptcies or were sold during the crisis.  However, life insurance companies fared relatively well in terms of financial difficulty.  In his research, Jeon explores the impact of the financial crisis on the life insurance industry and looks at what are the main reasons for the resilience of the life insurance sector.  Furthermore, Jeon presents what kind of strategic actions are needed for life insurers to weather the current turbulent climate.

Jong Jin Lee, "Corporate Communications:  Changing with the Media Environment"

Recent changes have occurred in the modes of communication prevalent in South Korea, a rapidly advancing society where newer varieties of interactive media have significantly displaced traditional print and broadcast media among the youngest and most well-educated segments of the population.  These changes have also had a profound impact on the quality of corporate communications to the public.  In his presentation, Lee will address both the advent of the “netizen” and the hotter media environment for today’s companies in South Korea.  Most critically, he will also discuss the evolution of corporate public relations responses to public perceptions and media depictions of crises, illustrating his narrative with striking examples from his own company’s history.