The concept of "soft power" is central for the multi-dimensional rise of China as well as the evolving global strategy of the United States. Beijing is increasingly concerned with projecting soft power to neutralize perceptions of China as a threat while Chinese global influence grows. Washington, meanwhile, looks to employ soft power in remaking its post-Iraq international image, countering terrorist ideological extremism, and attracting the cooperation of international partners to deal with global challenges.

This seminar will address several key questions about soft power:

- What are the different implications when governments use "hard power" in "soft" ways versus when they try to use "soft power" in "hard" ways?

- How is soft power understood and operationalized differently in China than in the United States?

- What are the different visions for projecting soft power among various political actors in China?

- Can soft power be threatening? How can we disentangle capabilities and policies that may be threatening from those that are attractive to other states and encourage cooperation?

About the speakers

Qinghong Wang is currently coordinating the Education Exchange Program for the East-West Center in Honolulu. He received his Ph.D. in political science from the University of Hawaii at Manoa in 2010. His dissertation is entitled, Reinventing Democracy through Confucianism: Representation, Application and Reorientation of Western Transnational Nonprofit Organizations (WTNPOs) in Post-Mao China. Dr. Wang earned his MA in Asian studies from the University of Hawaii in 2003 and his BA in Chinese language and literature from Peking (Beijing) University in 1999. Dr. Wang is originally from Beijing. He was the Lloyd (Joe) R. and Lilian Vasey Fellow with the Pacific Forum at the Center for Strategic and International Studies (CSIS) from 2006 to 2007, and has since remained an adjunct fellow with the Forum. His research focuses on the development of civil society in China, U.S.-China relations, traditional and nontraditional security issues in the Asia Pacific, and comparative politics and philosophies of East and West.

Leif-Eric Easley is the 2010-11 Northeast Asian History Fellow at Shorenstein APARC. Dr. Easley completed his Ph.D. at the Harvard University Department of Government in 2010, specializing in East Asian international relations. His dissertation presents a theory of national identity perceptions, bilateral trust between governments, and patterns of security cooperation, based on extensive fieldwork in Seoul, Tokyo, and Beijing. At Stanford, he is teaching a course on nationalism, contested history, and the international relations of Japan, China, South Korea, and the United States. Dr. Easley is actively involved in high-level U.S.-Asia exchanges (Track II diplomacy) as a Sasakawa and Kelly Fellow with the Pacific Forum CSIS. His research appears in a variety of academic journals, supplemented by commentaries in major newspapers.

With regional perspective commentary by:

Donald Emmerson, Director, Southeast Asia Forum, Shorenstein APARC

Daniel Sneider, Associate Director for Research, Shorenstein APARC

David Straub, Associate Director, Korean Studies Program, Shorenstein APARC

About the seminar

Strategic value creation networks have become critically important in technology development and economic growth; co-creation relies the relationship infrastructure of people, organizations and policies. These complex intangible relationship assets can be observed through network analysis of small, medium and large enterprises. By identifying relationships through which information and financial resources flow, visual insights toward a shared vision can be created and strategic network orchestration can be implemented. Using social network analysis, these relationship patterns can reveal competitive forces, gatekeepers and collaboration opportunities - within and across sectors - in internal and external innovation ecosystems around the world, including China 2.0.

Dr. Russell's presentation is available here.

About the speaker

Martha G. Russell is a senior research scholar at the Human Sciences Technology Advanced Research Institute and associate director of Media X at Stanford University, a membership-based, interdisciplinary research catalyst focused on people, media, technology, and innovation.
 
Dr. Russell’s background spans a range of business development, innovation, and technology-transfer initiatives in information sciences, communications, and microelectronics at the University of Minnesota, the University of Texas at Austin, and Stanford University. She collaborates with Stanford’s Innovation Ecosystems Network and serves on the editorial boards of the Journal of Interactive Advertising, the Journal of Electronics, and Technology Forecasting and Social Change.

In this session of the Shorenstein APARC Corporate Affiliate Visiting Fellows Research Presentations, the following will be presented:

Wataru Ishii, "Promotion of Tourism in Japan:  Policies and Plans for Development and Involvement of Local Institutions"

Tourism is an industry that covers a lot of areas, such as hotels, transportation, food services and one of a few industries where growth can be expected in the future.  Because of the economic importance of tourism, the Japanese National Government established the Japan Tourism Agency in 2008 and has begun to try to make Japan "Tourism Nation" and local governments are following suit.  Ishii studies the significance of tourism in Japan and policies to attract foreign tourists that will compensate for stagnant domestic tourists.

Yuichi Moronaga, "The Essential Value - Connecting and Sharing Emotions - Storytelling in the Social Media Era"

Customers have high expectations when making purchases.  They expect products to provide value and, at the same time, satisfy their sense of emotions.  Storytelling is an important factor when it comes to these customer purchases.  Knowing the story behind the product or company can create strong attachments and this "essential value" is an important factor in the buying cycle.  These emotions may encourage our next behavior, whether it's repeat buying or long-term usage.  With the increased usage of social media, this type of cycle that is created is vital for a company's marketing plan as well as providing increased motivation of a company's employees.  In this presentation, Moronaga shares examples of storytelling, demonstrating how dynamically storytelling is changing people's purchasing behaviors and the opportunities presented.

Hirofumi Takinami, "Political Economy of the Financial Crises in Japan and the United States:  Why the Difference in Speed to Respond and Recover?"

Within the last two decades, the United States and Japan each experienced the same type of financial crisis, notably triggered by the collapse of major financial institutions.  Both were under the political economic conditions of one of the largest economies in the world as well as of an advanced democratic country.  However, it is symbolically different that Japan let the institutions go into chain-reaction bankruptcies without injecting public money in 1997, while the U.S. undertook a bailout of AIG just after the Lehman bankruptcy in 2008.  And now the U.S. economy is showing earlier recovery compared to what Japan experienced. -- What made this difference in speed to respond and recover?  To explain this puzzle, Takinami focuses on (a) existence of precedent & learning, (b) speed and process of economic downturn toward the crisis, (c) action by national leader & secretarial organization, and (d) status of global standard setter, together with assessing the alternative explanations.  Then, he argues some implications of these analyses.