Indian Soft Power and Associations of the American Diaspora

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The objective of this paper is to examine the ‘soft power' exercised by associations formed by the Indian diaspora in the United States, as it relates to: (a) building up the image of India as a deserving member of the global elite - politically, culturally and economically, and, then, (b) using that image to achieve certain goals for their country of origin. The term "association" is used to denote both formal non-profit organizations, such as trade associations, and informal non-profit organizations. The latter includes informal networks created by e-mail groups, as well as initiatives of limited life-span created to achieve specific aims, such as reducing anti-dumping tariffs on steel imports from India or passing the US-India nuclear fuel agreement.

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