Japanese pop culture has gained a global following in recent years, with recognition that now extends far beyond the stereotypes of oriental exotica. With the reach of pop culture comes tremendous economic potential. Nakamura, whose varied experiences in rock, art, and multimedia have been applied to policymaking and education, gives a preview of a new research project he is coordinating on the impact of pop culture on politics, society, and the economy. Japan's economic troubles have taken center stage during the last decade. But has Japan's "lost decade" really been a "glorious decade"?