Hong Sun Ko, "Competition in Korea's Smartphone Market"

Like a fierce sports match, competition between the best enterprises drives the force to provide better products and service to customers.  Additionally, other macro-environmental factors such as politics, economics, social and cultural issues play an equally important role.  However, the core of competition never changes - the key point is to get to the consumer’s mind first with “usability” and “newness” and continue to do so.  In this presentation, Ko will discuss the competition in the smartphone market in Korea based on his personal experience and perspective.