Organizational discontinuity appears to be an important contributor to venture success in rapidly changing technological environments. Most Silicon Valley ventures are assemblies of human, technological, and financial resources, and supplier/client relationships with disparate organizational heritage. We analyze ways in which organizational discontinuity, under conditions of high technological uncertainty, contributes to new ventures' competitive advantage and exposes difficulties inherent to simulating venturing within an existing industrial organization. We use a comparative framework to expose the relative abundance of organizational discontinuity in the U.S. high technology sector and identify institutional barriers that stifle it in its Japanese counterpart. Professor Cole is Loraine Tyson Mitchell II Professor of Leadership and Communication at the Haas School of Business. He holds a joint appointment with the Department of Sociology. He is the co-director of the Management of Technology Program, a joint venture between the Haas School of Business and the College of Engineering. Professor Cole is a long-term student of things Japanese, having published three books and numerous articles on Japan. Most recently, he published the book, Managing Quality Fads, in 1999 with Oxford University Press, a study of how American industry learned quality improvement practices from the Japanese. This year, he published (with Sage Publications) The Quality Movement and the Organizational Theory, a book co-edited with Richard Scott of Stanford University.