The Moral Economy of 'Face': Gift-Exchange, Recognition, and Depoliticized Solidarity



Seung Cheol Lee, Assistant Professor of Anthropology, University of Mississippi

Date and Time

January 29, 2018 3:30 PM - 5:00 PM


Conference Room: Bldg. 50, Room 51A

Stanford University

The metaphors of ‘face’ are often found in South Korea’s fair trade activism, as fair trade and ethical consumption are frequently described as ‘trade with persons whose faces you know’ and their goal is presented as building ‘capitalism or market economy with a human face.’ By asking how and why fair trade activists rely on the metaphors of face to problematize market economy, this talk analyzes the political implications of the metaphors of face.

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