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Eight years have passed since the Great East Japan Earthquake and subsequent Fukushima Daiichi Nuclear Power Plant accident. Steady progress has been made towards the reconstruction of Fukushima, repopulation of surrounding areas, and the decommissioning of the plant, of which Tokyo Electric Power Company Holdings (TEPCO) must shoulder 16 trillion yen of the 22 trillion yen, the total estimated cost of the accident. Meanwhile, with Japan having fully liberalized its electricity and gas retail market, the business environment surrounding TEPCO is undergoing a major change. In the long term, TEPCO foresees a decrease in demand for their power service and increased competition among utility companies. In this program, Naomi Hirose, who endeavored to manage the Fukushima incident spearhead reforming the company as President of TEPCO from 2012 to 2017, shares his insights on the current situation in Fukushima, lessons learned and implications from the accident.

 

Naomi Hirose is senior executive whose service at the Tokyo Electric Power Company (TEPCO) spans four decades.  He joined the company in 1976, having gained an appreciation for the energy industry following the 1973 Oil Shock, and worked in a number of management positions from 1992 to 2005, including corporate planning, sales, marketing, and customer relations.  Mr. Hirose became an executive officer in 2006, and in 2008, conceived and spearheaded a campaign promoting the economic and environmental benefits of electrification, called “Switch” that was a Japan-first. In 2010, he re-energized the company vision for global expansion.  Immediately after the 3.11 Fukushima Accident, Mr. Hirose dedicated himself to create the system for Nuclear Damage Compensation. After becoming President and CEO in 2012, he led the company in addressing a number of highly complex issues such as water management and decommissioning plans for the Fukushima Daiichi Nuclear Power Station, compensation for the accident and Fukushima revitalization, and keeping TEPCO competitive while facing the deregulation of Japan’s electricity market.  He currently serves as Executive Vice Chairman, Fukushima Affairs, overseeing the utility’s passionate and steadfast efforts to reconstruct and revitalize Fukushima Prefecture.  Mr. Hirose received his B.A. in Sociology from Hitotsubashi University in 1976,and his MBA from Yale School of Management in 1983.