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Scholars at Stanford's Shorenstein Asia-Pacific Research Center in the Freeman Spogli Institute for International Studies assess the strategic situation in East Asia to be unsettled, unstable, and drifting in ways unfavorable for American interests. These developments are worrisome to countries in the region, most of which want the United States to reduce uncertainty about American intentions by taking early and effective steps to clarify and solidify U.S. engagement. In the absence of such steps, they will seek to reduce uncertainty and protect their own interests in ways that reduce U.S. influence and ability to shape regional institutions. The recommendations summarized below, and elaborated in a 23-page report entitled “President Trump’s Asia Inbox,” suggest specific steps to achieve American economic and security interests.


» Key Recommendations

» Full Report with Preface from Director Gi-Wook Shin and Introduction by Amb. Michael H. Armacost

» About the Contributors

» Information for Press

» Press Coverage


Key Recommendations. 

 

Trade and Economic Relations

The dynamic economies of East Asian countries are increasingly integrated and interdependent. The United States is an important market and source of investment and technology, but this is no longer sufficient to ensure that future arrangements and rules will protect American interests. The region is moving toward more formal, rule-based arrangements and the United States must be an active shaper of those institutions.

Most in the region want the United States to play a leading role in the establishment and enforcement of free and fair international economic transactions, and want the rules and mechanisms governing trade to be multilateral ones. If we do not play such a role, China, and possibly others, will seek arrangements that disadvantage American firms.

  • The replacement for the Trans-Pacific Partnership (TPP) should build on what was achieved in those negotiations, especially those that would assure market access for U.S. firms and protect intellectual property rights, enforce labor standards, and ensure environmental protection. A single multilateral agreement would be best, but much could be achieved through interlocking and consistent bilateral agreements.
  • The administration should adopt policy measures to increase employability and create jobs for the Americans who have been disadvantaged by globalization.

Defense and Security

China’s military buildup and North Korea’s growing arsenal of missiles and nuclear weapons have fueled concerns about U.S. will and ability to honor its security commitments in the region. No one wants a regional arms race or tit-for-tat moves that increase the danger of accidental conflict or escalation, but many believe concrete steps are needed to check perceptions that the United States is becoming less willing to maintain the peace and stability that undergirds regional prosperity.

  • While reaffirming the need for a forward presence in the region, reconfigure it along the lines of an “active denial” strategy. “Active denial” means maintaining a forward presence in East Asia that is designed to deny an opponent the benefits of military aggression, especially the prospect of a quick victory. The first component of such a strategy is a resilient force posture, which can be achieved by exploiting the size and depth of the region to distribute units in more locations. The second component is an emphasis on planning to conduct military operations against an adversary’s offensive strike or maneuver forces, not targets deep inside an adversary’s homeland territory and not by carrying out preemptive strikes.
  • Strengthen U.S. military capabilities by developing and fielding stealthier air and maritime platforms, increase submarine and anti-submarine assets, and provide forward deployed forces with better active defenses, such as rail guns and lasers. At the same time, the United States should assist those neighbors of the PRC who feel threatened by Chinese assertiveness to develop asymmetric coercive capabilities that can put at risk forward-deployed PLA forces. The United States can use elements of such assistance programs as points of negotiating leverage in our attempts to limit militarization on both sides.
  • Continue to promote U.S.-China military relations, emphasizing accident avoidance and crisis management, sustained dialogues on national strategies and doctrines, and cooperative endeavors, such as training exercises and combined operations, where and when feasible and mutually beneficial.

China

People in the region worry about China’s actions and intentions but they worry more about the prospect of confrontation and conflict between the United States and the People’s Republic. They look to the United States as a counterbalance to China but fear that Washington will overreact or underreact to actions by Beijing, or take provocative actions that jeopardize their own interests. The U.S. should:

  • Respond to Chinese actions inimical to American interests in ways that protect our interests, achieve U.S. goals shared by others in the region, and avoid both the reality and the appearance of being “anti-China.”
  • Reaffirm American commitments to allies and partners including China and Taiwan.
  • Tighten enforcement of import restrictions on products produced by firms that have stolen intellectual property from U.S. companies.

Korean Peninsula

North Korea is threatening an ICBM test in 2017, possibly in the next few weeks or months. There is a political vacuum in South Korea, and Seoul is being pressured and punished by Beijing to reverse its decision to accept the deployment of a U.S. THAAD missile defense in South Korea. Under these circumstances, these are our priority recommendations for the administration

  • It should work to dissuade North Korea from an ICBM test. Publicly, the new administration should reaffirm that the U.S. would use military means against an ICBM that appeared to threaten the U.S. or one of our allies. Regular spring ROK-U.S. joint military exercises should be held, but calibrated and conducted to avoid giving Pyongyang extra pretext for a test. The Trump administration should appoint a senior envoy empowered to go to Pyongyang to convey openness to renewed diplomacy, while at the same time being clear about the consequences of an ICBM test. China will share this goal, and the new Trump administration should establish a dialogue with China on North Korea based on this shared interest rather than linked to other issues in the U.S.-China relationship, such as bilateral trade. The Trump administration should not negotiate the THAAD issue with Beijing but rather stick to the principle that this is a Seoul-Washington issue.
  • The U.S.-ROK relationship will need early and special attention in 2017. Secretary of Defense Mattis’ early visit to the ROK was a wise move. With names already announced for Beijing and Tokyo, a new American ambassador for Seoul should be nominated soon. Despite the political leadership vacuum in Seoul, the Trump administration should strive for the closest possible diplomatic, political, and military coordination on North Korea with our South Korean allies. Trade and burden-sharing issues should not be front-burner issues during South Korea’s political transition. U.S. neutrality in the South Korean election, along with demonstrated respect for South Korea’s democracy, will be carefully monitored, and is essential, as is strengthening U.S. contacts and outreach across the political spectrum in South Korea.

Japan

The Abe administration is the most stable government Japan has had for many years. The prime minister wants to work with Washington, is prepared to deepen defense cooperation with the United States and others in the region, and is eager to lock in the commitments and arrangements negotiated in the TPP. There is a real opportunity to secure access for U.S. firms greater than achieved by any previous administration.

  • Build upon arrangements negotiated in TPP to secure a U.S.-Japan free-trade agreement (FTA) that increases access for U.S. firms and locks in economic reforms initiated by the Abe government.
  • Propose annual head of state level trilateral cooperation summits with Japan and South Korea and seek greater trilateral cooperation, particularly in the area of security cooperation. Caution Tokyo against steps backward on historical reconciliation.

Southeast Asia and the South China Sea

Southeast Asia is most vulnerable to and concerned about China’s actions and intentions. Countries in the region want the United States to counterbalance and constrain China but worry equally that the United States is unreliable and unequal to the challenge of protecting their interests while preserving American interests vis-à-vis China. Unless given a better option, they will lean toward China for economic and security reasons.

  • The United States should anchor U.S. policy on the South China Sea (SCS) to an explicit commitment that no single country—not the US, not China, nor anyone else—should seek or enjoy a monopoly of ownership and control over that body of water. To underscore that commitment, the United States should execute freedom of navigation operations (FONOPs) in waters between and around the Spratly islands. These and other operations in the SCS should be conducted in conformity with the authoritative ruling on the status of its waters and land features issued in 2016 by the arbitral court convened for that purpose under the UN Convention on the Law of the Sea.
  • The United States should also try, in concert with its allies and partners, to bring the SCS under international protection and management by a combination of claimant and user states, including the United States and China, based on international law. The Southeast Asia Maritime Security Initiative should be enlarged and upgraded to serve this purpose. If China declines to join, a chair at the table should remain empty should Beijing change its mind.

The U.S. should remain engaged with the process of regional and trans-Pacific institution building, including but not limited to the Association of Southeast Asian Nations (ASEAN) annual meetings, the East Asian Summit, and the Asia Pacific Economic Cooperation (APEC) forum, which will be hosted by Vietnam in 2017.


Full Report with Preface from Gi-Wook Shin and Introduction by Amb. Michael H. Armacost.

 

The policy recommendations published above are a summary included in the beginning of a 23-page report entitled “President Trump’s Asia Inbox.” You may view the full report here.


About the Contributors

Michael H. Armacost is a Shorenstein APARC Fellow and former U.S. ambassador to Japan and the Philippines.

Karl Eikenberry is the Oksenberg-Rohlen Fellow at Shorenstein APARC; director of the U.S.-Asia Security Initiative; former U.S. ambassador to Afghanistan, and Lieutenant General (Ret.), U.S. Army.

Donald K. Emmerson is a senior fellow emeritus at FSI; director of the Southeast Asia Program at Shorenstein APARC; and affiliated with FSI’s Abbasi Program in Islamic Studies.

Thomas Fingar is a Shorenstein APARC Fellow and has served as former first deputy director of national intelligence for analysis and chairman of the National Intelligence Council, among other positions.

Takeo Hoshi is the Henri H. and Tomoye Takahashi Senior Fellow in Japanese Studies and director of the Japan Program.

Gi-Wook Shin is the director of the Walter H. Shorenstein Asia-Pacific Research Center; senior fellow at the Freeman Spogli Institute for International Studies; director of the Korea Program; and the Tong Yang, Korea Foundation, and Korea Stanford Alumni Chair of Korean Studies, all at Stanford.

Daniel C. Sneider is the associate director for research at Shorenstein APARC, co-director of the Divided Memories and Reconciliation project and a former foreign correspondent.

Kathleen Stephens is the William J. Perry Fellow in the Korea Program at Shorenstein APARC and former U.S. ambassador to the Republic of Korea.


Information for Press.

 

The contributors are open to comment, interview and provide background information on the contents of the report, “President Trump’s Asia Inbox.” To inquire about availability, please contact Lisa Griswold, Shorenstein APARC Communications and Outreach Coordinator, at lisagris@stanford.edu or (650) 736-0656.


Related Press Coverage

 

Stanford report offers policy insights for the Trump administration, Caixin Media (in Chinese), Feb. 13, 2017

"Trump, do not bring up KORUS FTA and US forces cost-sharing until S. Korea's next presidential election," Yonhap News and various other outlets (in Korean), Feb. 13, 2017

China looks to US to resolve N. Korea nuclear issue, The Straits Times (in English), Feb. 15, 2017

Stanford experts offer policy proposals, insights on US-Asia relations, Stanford News Service (in English), Feb. 15, 2017

Unsettled, unstable and drifting: Today's US-East Asia relationship, Medium (in English), Feb. 16, 2017

Why Japan will also be "convenient" for the Trump administration, Tokyo Business Today (in Japanese), Feb. 18, 2017

Study: Managing China relationship most consequential to US, China Daily USA (in English), Feb. 21, 2017

How the Trump administration should address China, Tokyo Business Today (in Japanese), Feb. 23, 2017

Fears of Trump giving China free reign in Asia misplaced, Asia Times (in English), Feb. 24, 2017


 

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Dr. Jianxiong Liu will stay in the Walter H. Shorenstein Asia-Pacific Research Center (Shorenstein APARC) as a visiting scholar for 2016-17 year.

Jianxiong’s research focuses on the New Political Economy, democratic governance, digital economy, finance and development. He has written extensively on problems of development of private enterprises, political development in China.

Jianxiong has worked as an associate professor in Department of Political Economics, Institute of Economics, Chinese Academy of Social Sciences (CASS) since 2011. He is the author of Financial Decentralization, Government Competition and Government Governance (2009, Beijing: People’s Publishing House). In the past several years, his papers appeared on the top academic journals such as Economic Research Journal [Jingji Yanjiu] and Management World [Guanli Shijie] in China.

Jianxiong holds a PhD and an MA in economics from the Graduate School of Chinese Academy of Social Sciences, and a BA in economics from Northeastern University in Liaoning Province, China.

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China's tight control over its economy is one reason why it is facing an economic slowdown of global implications, Stanford scholars say.

China's stock market fall is now in its third week, and share prices have lost a third of their value since mid-June, though the market is still higher than a year ago. China has the world's second-largest economy, with deep financial links to the United States.

Nicholas Hope, director of the China Program at the Stanford Center for International Development, which is part of the Stanford Institute for Economic Policy Research, said the simple answer behind the slowdown is that "nothing grows at 10 percent forever."

However, the dropoff is sharper than the government of China expected or desires, he noted.

Hope said the deceleration is due to the effects of slow growth globally on international trade, slower progress than hoped in rebalancing the Chinese economy toward spending more on consumption and less on investment, and the inefficiency of much of Chinese investment. Another big problem is the debt load of local and regional governments.

Hope does not think the steep fall of China's stock market is comparable to the American crash of 1929 – "so long as the Shanghai market index remains comfortably above where it was a year ago."

Yet the "frighteningly sharp correction" over the past few weeks highlights the fragility of the Chinese financial system, he said. It also serves as a cautionary tale for the many small investors who speculated on high returns with borrowed money.

"Borrowed funds have financed many risky economic investments in infrastructure by subnational [regional and local] governments as well as stock purchases by unwise investors," he said. "The result threatens to be an unwanted increase in non-performing loans in the banking system as borrowers are unable to repay."

Hope believes China can overcome its problems if it adopts economic reforms aimed at fostering more private enterprise and less state control over the market. Back in 1993, China's Communist Party announced those reforms and updated them in 2013, so they are technically on the books.

"Paradoxically, current weaknesses could be a longer-term source of strength, as the shares of income and consumption in Chinese GDP rise, investment is increasingly more efficiently allocated by a transformed financial system and all factors of production – land, capital and labor – are put to more productive uses," he said.

To counteract the market drop, the government ordered state-owned companies to buy shares, hiked the amount of equities insurance companies can hold and offered more credit to finance trading. Hope said this may cause a problem.

"It is introducing considerable moral hazard by attempting to bail out small investors because of the concern over the potential for social unrest if too many of those investors lose all of their savings," he said.

Charlotte Lee, associate director of the China Program at Stanford's Walter H. Shorenstein Asia-Pacific Research Center, says it is too early to tell if the market fall will diminish the credibility of the government and Communist Party in the eyes of the people. China's President, Xi Jinping, does want to maintain his popularity.

"The government's management of the economy is, however, one of the pillars of its credibility," Lee said.

She described this as a "small dent" in that credibility, as the government has many other ways it aids the Chinese people.

Opening up the economy

Stanford Professor Darrell Duffie says that it will be hard for China to maintain its past high growth rates.

"China's growth rate is still very high, but it is less high than it was because most of the giant pool of cheap and underutilized labor that China had 20 years ago has by now been put to work relatively productively," said Duffie, the Dean Witter Distinguished Professor of Finance at the Graduate School of Business.

"Additional sources of productivity gains are harder to find," he added.

Duffie is concerned about excessive leverage in China's equity markets.

"Chinese investors have borrowed a lot of money to invest in equities. This margin financing was used too aggressively. China's corporations and local governments are heavily indebted, and that will be a drag on future growth," he said.

He suggests that China would do well to continue on its current course of opening up its economy to cross-border capital flows and reducing its economy's reliance on state-owned enterprises.

If China's economy slows down, the country will decrease its demand for American goods and services, he added. American businesses that plan to operate in China should learn as much as possible about how China's economy and government works.

And Duffie advised, "Whenever possible work with trusted partners in China."

Asian power games?

With China ramping up its military in recent years, what are the risks to U.S. national security if China's economy plunges?

Amy Zegart, co-director of Stanford's Center for International Security and Cooperation, said it is possible that a slowing economy might make China behave differently in terms of its hard and soft power.

"For all the worry about a rising China, a fragile China is bad for the United States. The Chinese Communist Party's legitimacy rests on a promise of economic prosperity. The more China's growth falters, the more party leaders will be driven to stoke the fires of nationalism to secure domestic support," said Zegart, who is also a senior fellow at the Hoover Institution.

She added, "We've seen this movie before. It stars Vladimir Putin behaving recklessly abroad to win political support at home as his economy stalls."

Clifton Parker is a writer for the Stanford News Service.

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China’s giant automobile market continues to grow robustly, but its once thriving domestic producers have lost ground recently to global auto giants such as Volkswagen and GM. The excessive optimism of the past, however, has given birth to unwarranted pessimism about the future. The tangled legacy of China’s automotive policy has created numerous dilemmas, but it has also helped to create significant capabilities. A comparison of developments in China with those of other developing economies in East Asia suggests that institutions for promoting industrial upgrading have played a significant role in enabling some countries, such as China and South Korea, to deepen their industrial bases, while others either remain limited to assembling foreign models (as in Thailand and now Indonesia) or have failed to develop a sustainable automobile industry at all (as in the Philippines and even Malaysia). China faces tough policy choices, but it is likely to move, however reluctantly, in a more liberal and competitive direction.

Gregory W. Noble’s specialty is the comparative political economy of East Asia. His many publications include “The Chinese Auto Industry as Challenge, Opportunity, and Partner” in The Third Globalization (2013); “Japanese and American Perspectives on Regionalism in East Asia,” International Relations of the Asia-Pacific (2008); “Executioner or Disciplinarian: WTO Accession and the Chinese Auto Industry,” Business and Politics (co-authored, 2005); The Asian Financial Crisis and the Architecture of Global Finance (co-edited, 2000); and Collective Action in East Asia: How Ruling Parties Shape Industrial Policy (1999). After receiving his Ph.D. from Harvard University’s Department of Government, he taught at the University of California and the Australian National University before moving to Tokyo.

China Drives into the Future: Automotive Upgrading in East Asia Today
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Financial reform is one of the key priorities identified at the Third Plenum in November while state-owned enterprises got little mention.  But will financial reform possibly lead to a fundamental reform of state-owned companies?

Nicholas R. Lardy, Anthony M. Solomon Senior Fellow, joined the Peterson Institute for International Economics in March 2003. Previously, he was a senior fellow in the Foreign Policy Studies Program from 1995 until 2003. Before Brookings, he served at the University of Washington, where he was the director of the Henry M. Jackson School of International Studies from 1991 to 1995. From 1997 through the spring of 2000, he was also the Frederick Frank Adjunct Professor of International Trade and Finance at the Yale University School of Management. He is an expert on Asia, especially the Chinese economy.

Lardy is a member of the Council on Foreign Relations and is a member of the editorial boards of the China Quarterly, Journal of Asian Business,China Review, and China Economic Review. He received his BA from the University of Wisconsin in 1968 and his PhD from the University of Michigan in 1975, both in economics.

This event is co-sponsored with CEAS and is part of the China under Xi Jinping series.

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Nicholas R. Lardy Anthony M. Solomon Senior Fellow Speaker Peterson Institute for International Economics
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This talk is presented by the Greater China Business Club (GCBC) of Stanford Graduate School of Business and the Association of Chinese Students and Scholars at Stanford (ACSSS). 

In July 2013, a Ted Talk “A tale of two political systems” was posted, and was instantly viewed millions of times around the world. In the talk, Mr. Eric X. Li, a venture capitalist and a political scientist argued that the universality claim of Western democratic systems was going to be "morally challenged" by China.  

Do you agree? What do you think? Now you have the opportunity to discuss with Mr. Li face to face!

On Nov.6, Mr. Li will come to Stanford and talk with Professor Thomas Fingar on China’s Political System, its status, development, competitiveness and so on. Watch the Ted Talk and come to the event. We look forward to seeing you there!

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Eric X. Li is a political scientist and an active participant in the intellectual discourses on the re-emergence of China as a great power and its impact on the world.  His writings on comparative political governance and international relations have been widely published in leading publications such as the New York Times, Foreign Affairs, Financial Times, and Huffington Post.  His most recent publications, The Life of the Party (Foreign Affairs, January/February, http://www.foreignaffairs.com/articles/138476/eric-x-li/the-life-of-the-party), Warring States (http://www.theasanforum.org/warring-states-the-coming-new-world-disorder/) and his talk at TED Global 2013 (http://www.ted.com/talks/eric_x_li_a_tale_of_two_political_systems.html), have generated active debates around the globe.

Mr. Li is a native of Shanghai.  He received his B.A. in Economics from University of California, Berkeley, M.B.A. from Stanford Business School, and PhD from Fudan University’s School of International Relations and Public Affairs.

Thomas Fingar is the inaugural Oksenberg-Rohlen Distinguished Fellow in the Freeman Spogli Institute for International Studies at Stanford University. He was the Payne Distinguished Lecturer at Stanford during January to December 2009. 

From May 2005 through December 2008, he served as the first deputy director of national intelligence for analysis and, concurrently, as chairman of the National Intelligence Council. He served previously as assistant secretary of the State Department’s Bureau of Intelligence and Research (2004–2005), principal deputy assistant secretary (2001–2003), deputy assistant secretary for analysis (1994–2000), director of the Office of Analysis for East Asia and the Pacific (1989–1994), and chief of the China Division (1986–1989). Between 1975 and 1986 he held a number of positions at Stanford University, including senior research associate in the Center for International Security and Arms Control.

Fingar is a graduate of Cornell University (AB in government and history, 1968), and Stanford University (MA, 1969 and PhD, 1977 both in political science). His most recent book is Reducing Uncertainty: Intelligence Analysis and National Security (Stanford University Press, 2011).

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LU Jun joins the Walter H. Shorenstein Asia-Pacific Research Center during the 2013-2014 academic year from the School of Government of Peking University where he serves as a full professor.

His research interests include urban and regional economics in China; international comparative studies of the spatial distribution of local public goods; and the developmental trends of local public finance. During his time at Shorenstein APARC, Lu Jun will do a comparative research between USA and China of how to eliminate the spatial mismatch effect of local public goods in the metropolitan area. In the meantime, he will collect valuable research materials for his forthcoming textbook of Local Government Economics.

Lu is director of Urban and Regional Management Department of School of Government, Peking University, vice director of Center for Chinese Urban and Regional Study and research fellow of Institute of Capital Development of Peking University. He is the anonymous referee of publication of Comparative Economic & Social Systems, European Studies and World Economics in China.

Other authored books by Lu include The Evolution of Urban External Space and Regional Economy2002), Fiscal and Financial Policy Instruments in Regional development (2004). He is also the first author of Tax Competition and Regional Urbanization – An Example of Beijing, Tianjin and Hebei Province2010and Transformation & Redevelopment of Old Urban Industrial Areas2011), Study on World cities2011), and co-author of Spatial Agglomeration of Manufacturing Industry in Beijing Metropolitan Area(2011).

Lu Jun holds a PHD in Urban Economics from Nankai University and an MA in Real Estate Economics from Capital University of Economics and Business, and a postdoctoral researcher of the department of Urban and Environmental Sciences at Peking University.

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Early returns suggest that it may not be business as usual in state-society relations, with the Party-state being compelled to respond to an increasingly discontented and vocal society, and that a partial loosening of the tight censorship in media and culture may also be forthcoming. Indicators include changes in CCTV programming—e.g., a more interesting evening news report and the broadcast of the previously banned film V for Vendetta—media coverage of sensitive issues ranging from air pollution to the work of rights lawyers, and the relatively “enlightened” resolution of the Southern Weekend crisis, among other recent developments. What are we to make of these changes and, more importantly, how have these changes been received within China, for example on the ubiquitous and increasingly important Chinese microblogs?

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Stanley Rosen is a professor of political science at USC specializing in Chinese politics and society and was the director of the East Asian Studies Center at USC’s Dornsife College of Letters, Arts and Sciences from 2005–2011. He studied Chinese in Taiwan and Hong Kong and has traveled to mainland China over 40 times over the last 30 years. His courses range from Chinese politics and Chinese film to political change in Asia, East Asian societies, comparative politics theory, and politics and film in comparative perspective. The author or editor of eight books and many articles, he has written on such topics as the Cultural Revolution, the Chinese legal system, public opinion, youth, gender, human rights, and film and the media. He is the co-editor of Chinese Education and Society and a frequent guest editor of other translation journals. His most recent books include Chinese Politics: State, Society and the Market [Routledge, 2010 (co-edited with Peter Hays Gries)] and Art, Politics and Commerce in Chinese Cinema [Hong Kong University Press, 2010 (co-edited with Ying Zhu)]. Other ongoing projects include a study of the changing attitudes and behavior of Chinese youth, and a study of Hollywood films in China and the prospects for Chinese films on the international market, particularly in the United States.

In addition to his academic activities at USC, Professor Rosen has escorted eleven delegations to China for the National Committee on U.S.-China Relations (including American university presidents, professional associations, and Fulbright groups), and consulted for the World Bank, the Ford Foundation, the United States Information Agency, the Los Angeles Public Defenders Office and a number of private corporations, film companies, law firms and U.S. government agencies.

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Newly printed “no smoking” signs went up across China when the government rolled out a nationwide public indoor smoking ban in May 2011. A sticky gray layer of smoke residue now coats many signs, representing the challenges China’s growing tobacco-control movement faces against a multibillion-dollar government-run industry and deeply embedded social practices.

How has the cigarette become so integrated into the fabric of everyday life across the People’s Republic of China (PRC)?

To get to the heart of this question, historians, health policy specialists, sociologists, anthropologists, business scholars, and other experts met Mar. 26 and 27 in Beijing for a conference organized by Stanford’s Asia Health Policy Program. They examined connections intricately woven over the past 60 years between marketing and cigarette gifting, production and consumer demand, government policy and economic profit, and many other dimensions of China’s cigarette culture.

Anthropologist Matthew Kohrman, a specialist on tobacco in China, led the conference, which was held at the new Stanford Center at Peking University. In an interview, he spoke about the history of China’s cigarette industry, cigarettes and society, and the tobacco-control movement.

The early years

Tobacco first entered China through missionary contact in the 1600s, says Kohrman, but it was not until the early 20th century when cigarettes began gaining popularity. The first cigarette advertising was a “confused tapestry” of messages as marketers figured out what spoke to the public. “There were just as many images of neo-Confucian filial piety as there were of cosmopolitan ‘modern women,’” says Kohrman.

Through improved marketing and aggressive factory building, British American Tobacco and Nanyang Brothers, China’s two largest pre-war firms, helped increase the demand for cigarettes. The Sino-Japanese War (1937–1945) disrupted the cigarette supply, but their popularity had taken hold. Some cigarette firms shifted during the war to the relative safety of southwest China, where tobacco production has remained concentrated ever since.

Post-1949

After the founding of the PRC in 1949, the tobacco industry was nationalized and strong relationships between the central government and cigarette manufacturers in the provinces were formed. Cigarettes also began to be viewed as a part of everyday life. “Ration coupons for cigarettes were issued alongside grain, sugar, and bicycle coupons,” says Kohman. “The Maoist regime legitimized cigarettes as the right of every citizen."

During the Deng Xiaoping era (1978–1997), China’s cigarette industry really took off as manufacturers competed with one another for foreign currency to purchase cutting-edge European equipment and newer varieties of tobacco seed stock. Increased production and the return of full-scale advertising fueled greater consumer demand, and manufacturers began producing more and more varieties of cigarette. Vendors displayed glass cases filled with a colorful patchwork of cigarette packs bearing names like Panda, Double Happiness, and Red Pagoda.

The tobacco industry remained under government control as other industries privatized in the 1980s and 1990s. Party-state management of the cigarette became even more centralized in the early 1980s with the creation of the China Tobacco Monopoly Administration and its parallel external counterpart, the China Tobacco Corporation.

Since 1949, provincial protectionism has marked the cigarette market. It is now possible to purchase Beijing cigarettes in Kunming, Chengdu brands in Shanghai, and so on, but to distribute cigarettes in another province, a manufacturer must cut a deal with provincial government officials. Provincial administrations are loath to cut such deals because central government policy dictates that the portion of cigarette sales tax which does not go to the central government always is channeled to the finance bureau of the province of original production. China’s 2001 entry into the World Trade Organization opened the market ever so slightly to international brands like Marlboro and Kent, but domestic brands continue to dominate because of fierce protectionism.

...If it chooses to do so, China is in a position to lead and change the landscape in a very profound way.
-Matthew Kohrman, Professor of Anthropology, Stanford

A new era

In 2003, the World Health Organization established the first global health treaty, the Framework Convention on Tobacco Control (FCTC). Although the United States still has not yet ratified the FCTC, China signed the treaty in 2003 and ratified it in 2005. Kohrman says China’s tobacco industry giants fear competition from international cigarette brands more than they worry about tobacco-control measures related to the FCTC.

Nonetheless, the FCTC ushered in a new era of public health research about tobacco and has helped increase public awareness about the dangers of smoking. New restrictions have been imposed on print and television advertising for cigarettes, and international organizations, such as the Bloomberg Family Foundation, have begun funding anti-tobacco work in China.

A big challenge to tobacco-control campaigns, says Kohrman, is the sheer amount of money that tobacco companies have available for marketing. “In 2010, China’s tobacco industry posted profits in excess of U.S. $90 billion—that’s huge. Tobacco control research and advocacy now annually receive a few million dollars, and much of that is coming through outside funders, which have very specific projects in mind.”

China’s tobacco advertisers have adapted to the new restrictions that prevent them from openly promoting cigarettes in the media. They have instead moved to point-of-sale and soft-marketing tactics, including misinformation campaigns about the “dangers” of quitting smoking. “The actual expenditure on marketing probably hasn’t dropped very much,” says Kohrman.

Cigarettes and society

Strong marketing and the legitimization of cigarettes as a part of everyday life have led to the deep integration of cigarettes into Chinese society. While only 3 to 4 percent of women in China smoke, cigarettes are an important part of male identity and social mobility. The wide range of cigarette brands has led to the growth of high-end varieties favored by businessmen and politicians, with some brands costing as much as $50 a pack. The custom of cigarette gifting has existed in China for decades, and it is difficult for a young man to turn down a package of cigarettes from a senior colleague or supervisor.

There is also the fact that nicotine is highly addictive, and quitting is difficult in an environment where smoking cigarettes is socially sanctioned. Kohrman says, “When you take an incredibly addictive substance like nicotine and throw it into the mix of all of these norms and customs, it creates a pretty toxic brew.”

The future?

Tobacco control presents a formidable challenge in China, one that requires understanding the historical context and complex dimensions of the cigarette industry. “Cigarettes have been insinuated into so many aspects of daily life across China, and the market for this product has now become so closely enmeshed with matters of government finance and operations,” says Kohrman.

What happens in China could have implications for the entire world. “There’s a tobacco-induced human annihilation unfolding right now in almost every country and questions about how society and Big Tobacco are enmeshed, and how cigarette culture and government finance have become mutually supportive are pivotal,” says Kohrman. “Every country except Bhutan has legalized cigarette sales and is subject to many of the same general issues as China—only in China they’re on a much larger scale. But if it chooses to do so, China is in a position to lead and change the landscape in a very profound way.”   

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