Kohrman's ground-breaking study of cigarette warning labels


Packages of cigarettes for sale in China.
Photo credit: 
Ryan Pikkel
What influence might graphic warning labels have on cigarette sales? Matthew Kohrman is studying that question with experimental methods in Southwest China. Kohrman’s research is generating much-needed data in support of the expansion of China’s warning label system. Among the countries increasingly adopting graphic labels, the United States will require visual warnings on all cigarette packages by next fall.

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