Research Presentations (4 of 4) - Kondo, Murata and Yamamoto



Takeshi Kondo, Mitsubishi Electric
Makoto Murata, Kansai Electric Company

Date and Time

May 24, 2011 12:00 PM - 2:00 PM



RSVP required by 5PM May 20.


Philippines Conference Room

Takeshi Kondo, "Augmented Reality Application Outside of the Entertainment World"

Augmented Reality (AR), created in the 1960s, has recently attracted attention due to the progress of Information Technology. AR is supplementary text/visual data superimposed over the surrounding real world. For example, in a football game on television, the yard lines and logos displayed on the screen use AR technology. AR technology has been applied to the entertainment world, such as in computer games, in film, and in advertisement. However, there are few examples of the application outside of the entertainment field. In his research presentation, Kondo proposes some possible AR applications outside of the entertainment industries.

Makoto Murata, "Developing New Facilities Strategy and Added Value in "Smart Grid"

Smart Grid is a new concept of power supply and management, and it receives a great deal of public attention. Electricity is the fastest-growing component of total global energy demand. In this environment, there are increasing needs for minimizing costs and environmental impacts while maximizing electric system reliability. Smart grid is thought to be a key solution for them. The deployment of smart grid affects facilities strategy. Murata analyzes facilities strategy for smart grid deployment from the viewpoints of regulations and area characteristics.

Eiichi Yamamoto, "Management of Intellectual Assets such as Patents, in the United States and Japan"

In a knowledge economy where there is global competition, intellectual assets become a key factor in a company's performance. The United States government recognized the significance of intellectual assets as a company's value earlier than Japan and has promoted a pro-patent policy since the early 1980s. The policy has encouraged U.S. companies to take advantage of the profitability of patents, much more than Japanese companies have done. In this presentation, Yamamoto analyzes the differences in the management of intellectual assets, such as patents, between the United States and Japan, and tries to explain the reasons for those differences.

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