In this session of the Shorenstein APARC Corporate Affiliate Visiting Fellows Research Presentations, the following will be presented:
Wataru Ishii, "Promotion of Tourism in Japan: Policies and Plans for Development and Involvement of Local Institutions"
Tourism is an industry that covers a lot of areas, such as hotels, transportation, food services and one of a few industries where growth can be expected in the future. Because of the economic importance of tourism, the Japanese National Government established the Japan Tourism Agency in 2008 and has begun to try to make Japan "Tourism Nation" and local governments are following suit. Ishii studies the significance of tourism in Japan and policies to attract foreign tourists that will compensate for stagnant domestic tourists.
Yuichi Moronaga, "The Essential Value - Connecting and Sharing Emotions - Storytelling in the Social Media Era"
Customers have high expectations when making purchases. They expect products to provide value and, at the same time, satisfy their sense of emotions. Storytelling is an important factor when it comes to these customer purchases. Knowing the story behind the product or company can create strong attachments and this "essential value" is an important factor in the buying cycle. These emotions may encourage our next behavior, whether it's repeat buying or long-term usage. With the increased usage of social media, this type of cycle that is created is vital for a company's marketing plan as well as providing increased motivation of a company's employees. In this presentation, Moronaga shares examples of storytelling, demonstrating how dynamically storytelling is changing people's purchasing behaviors and the opportunities presented.
Hirofumi Takinami, "Political Economy of the Financial Crises in Japan and the United States: Why the Difference in Speed to Respond and Recover?"
Within the last two decades, the United States and Japan each experienced the same type of financial crisis, notably triggered by the collapse of major financial institutions. Both were under the political economic conditions of one of the largest economies in the world as well as of an advanced democratic country. However, it is symbolically different that Japan let the institutions go into chain-reaction bankruptcies without injecting public money in 1997, while the U.S. undertook a bailout of AIG just after the Lehman bankruptcy in 2008. And now the U.S. economy is showing earlier recovery compared to what Japan experienced. -- What made this difference in speed to respond and recover? To explain this puzzle, Takinami focuses on (a) existence of precedent & learning, (b) speed and process of economic downturn toward the crisis, (c) action by national leader & secretarial organization, and (d) status of global standard setter, together with assessing the alternative explanations. Then, he argues some implications of these analyses.