In this report, we seek to meet the specific objectives of the first phase of China's study. The key goal of this study in China is to prepare evidence-based policy advice concerning the implications and opportunities for fruit producers during a period of a boom in horticulture demand and a restructuring of downstream markets and commercialization. Hence, the research in Phase 1 concentrates on identifying the determinants and consequences of restructuring of the horticulture sector in China. The analysis is conducted on three levels: macro (the policy issues and the national business environment), meso (the different chain segments and villages) and micro (household level). Because of space limitation and timing of the research the linkages between the first two levels are analysed in this report. The micro study will be carried out during the upcoming phase.
The research for this report is structured into two parts: a.) the national-meso level and b.) the local-meso level. In part 1 key policy issues, broad fruit supply chain issues and key stakeholders are identified. This part is intended to set the stage for the analysis done in part 2 and the forthcoming household study. The goal of part 1 is to analyze the evolution of China's restructured supply chain at a national level over a period of the past 10 or more years. With this background, the objective of part 2 is to study in more depth the restructuring changes that are occurring inside China's rural communities and within the markets. It also will provide context for the forthcoming micro-level study. In particular, we primarily study how marketing supply chains are operating and evolving within villages; inside wholesale markets and inside supermarkets.