From Transactional Markets to Relational Networks: Amplifying the Innovation Potential of High-Tech Regions
John Hagel, III,
John Seely Brown
The Walter H. Shorenstein Asia-Pacific Research Center
This paper seeks to reintegrate business strategy analysis in a way that better reflects the way that global business has evolved. Over the past thirty years, a variety of promising efforts have been made to reconceive business strategy (as summarized in Figure 1). Each of these initiatives captures important elements of the evolving business landscape, and yet, in the end, they each seem to address only fragments of the challenges and opportunities confronted by business executives today.