The Lahore University of Management Sciences (LUMS) is Pakistan's best reputed and only private management school. Operating within the environment of a government run university system, LUMS has used innovative strategies in marketing, research and consulting to reach its globally renowned status. Wasim Azhar, Dean of LUMS, will present a case study on its strategies. Dr. Wasim Azhar has taught at Wake Forest University, Swarthmore College, Kean University and the University of Pennsylvania in the USA. He has also worked as Marketing Analyst for Exxon Corporation in the USA. He is a member of the Institute of Electrical and Electronic Engineers (IEEE), American Marketing Association, American Production Inventory Control Society (APICS), American Mathematical Association and MENSA. His research interests include issues in business policy, marketing strategy, and negotiation dynamics. Dr. Azhar received his Ph.D. and MSc from the University of Pennsylvania, MBA from Wake Forest University, and MSc from University of Engineering and Technology, Lahore.