This presentation analyzes the factors influencing South Asian entrepreneurial expansion in the UK and the validity of conventional wisdom, which attributes South Asian business success to cultural factors. It suggests that entrepreneurial growth depends on human capital factors like education and prior experience, the investment of personal savings at start-up and breaking away from a management strategy bound by immigrant culture. At the same time, strengthening links with one's country of origin has a positive impact on growth. The findings have implications for aspiring entrepreneurs and for policy makers and agencies that aim to encourage the growth of South Asian and more generally, immigrant ethnic minority entrepreneurship. Dr. Basu has a background in economics, international finance and management. She holds a doctorate in economics from the University of Cambridge. Dr. Basu's research interests include migration and ethnic entrepreneurship, small firm growth, decision-making and economic adjustment of enterprises. Her current research interests focus on immigrant entrepreneurship and the role of the family in immigrant business development. She has published papers in several leading international refereed journals.