In this session of the Corporate Affiliates Research Presentations, the following will be presented:
Hareendra Bhaskaran, Reliance Life Sciences, "Big Data Analytics in Pharmaceutical Marketing"
Big Data has changed the way we manage, analyze and leverage data in any industry. One of the most promising areas where Big Data can be applied to make a change is healthcare. In his research, Bhaskaran investigates the possibility of using big data in marketing of pharmaceutical companies. After analyzing how healthcare analytics have the potential to reduce cost of treatment, predict outbreaks of epidemics, avoid preventable diseases and improve quality of life in general, he explains how adoption of Big Data and analytic capabilities can meet the need of firms in the pharmaceutical and life sciences industries.
Takayuki Hayakawa, Japan Patent Office, "Patent System and Genetic Testing"
Genetic testing technology has been developed in recent years along with the progress of biotechnology. The number of DNA patents has been increasing, and it is said that more than 20% of human genes have already been patented. Many academic researchers are opposed to DNA patents and concerned that some companies monopolize the human genes. Under such circumstances, the Supreme Court of the United States judged that the DNA patent is invalid because of patent ineligibility (Mayo Collaborative Services v. Prometheus Laboratories, Inc.). This case gave the impact to the patent practitioners and the biotechnology industry. In his research, Hayakawa investigated this case, the situation of the DNA patent prior to this case, and the influence this case has had on the patent.
Aki Takahashi, Nissoken, "How Design Thinking is Connected to Culture and How Design Thinking Can Become More Widespread in Japan"
Global businesses are rapidly changing and establishing a new dynamic in developing new innovations. As a result, Silicon Valley companies have been successful using the design thinking process from Stanford University. Japanese universities and companies have started to focus on this design thinking method in an effort to understand how to utilize it to create successful innovations and results. However, there are cultural differences between Japan and Silicon Valley where design thinking needs to be further evaluated.
Takahashi’s research focuses on culture and location in adjusting to becoming more innovative. How can design thinking be effective in Japan? How do we overcome the cultural gap in design thinking? How do we change culture in business? In her research, Takahashi addresses these questions and makes suggestions on how design thinking can be more widespread and influential for the success of future businesses in Japan.
Kensaku Yamada, Mitsubishi Electric, "New Technology about the Internet of Things"
The Internet of Things (IoT) is the network of physical devices such as smartphone, home electronics, medical instruments, industrial robots and sensors. IoT can improve our life or our work efficiently by collecting and analyzing the data from physical devices. Although the annual growth rate of PC and server shipments, which has been representative of IT business until now, is expected to be negative, devices connected to the network by IoT are expected to have an annual growth rate of 20% or more in the future. Most IT vendors are interested in IoT for expanding their business. In his research, Yamada focuses on the industrial IoT that is introduced by manufacturers. He investigates how manufacturers use IoT and what effect they get by using IoT.