Outsourcing the Technical Support Function: A Way to Retain and Grow Customers for Technology Product Companies

Technology product companies are characterized by rapid product introductions and the need to stay ahead in each product generation. If a company stumbles and loses its lead in one generation of product, it can be fatal. Technical support is as important as unique product features to win and retain customers. Yet this function is often an afterthought for many companies. While developmental engineering and product creation are exciting, providing strong support for such products is critical for a company's success in the market place.

With an overall shortage of engineers in the United States, companies can work with specialized, dual-shore based technical support companies to provide this very critical function to customers on an ongoing basis.

Somshankar Das brings twenty-nine years of experience in public and private management, high technology, and venture capital businesses to his role of president and chief executive officer of e4e. Prior to joining e4e, Som was a general partner with Walden International, where he specialized in semiconductor, software, IT service, and Internet infrastructure markets. While at Walden, he created a portfolio of service companies including Mind Tree Consulting, Techspan, Sierra Atlantic and WebEx. He also established the Walden India Nikko Fund in 1996, the first technology focused VC fund in India. Som currently serves on the boards of directors of two public companies, Aztec and WebEx. He has over twelve years of management experience in the U.S. semiconductor industry, and was actively involved in establishing Malaysia's first commercial silicon wafer foundry, Siltera. Prior to joining Walden, he was director for Worldwide Business Development at VLSI Technology, Inc. and was previously an officer in the Indian Administrative Service in India. Som holds an MBA from the Graduate School of Business, Stanford University and an M.S. in physics and mathematics from Calcutta University.

This seminar is part of SPRIE's Fall 2003 series on "High-Tech Regions and the Globalization of Value Chains."